The Wonderful World of Global Strategic Management

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English: Engraving of American philosopher and...

English: Engraving of American philosopher and poet Ralph Waldo Emerson as seen in his later years. Scanned from Ralph Waldo Emerson by Oliver Wendell Holmes and Charles Dudley Warner. Published by Houghton Mifflin, 1885. (Photo credit: Wikipedia)

Strategic Aligment Cycle

Strategic Alignment Cycle (Photo credit: Wikipedia)

Strategic Management involves  the “Art of Winning.” If you want to win, you must embrace change with entrepreneurial passion to create a sustained competitive advantage. You are the master of your destiny! Your diligence will enhance your success in all of your future endeavors.

What is your end game? Ralph Waldo Emerson said “Commerce is a game of skill which many people play but which few play well.”

Watch this video:

http://www.youtube.com/watch?v=rJ2tmqRkiCM&list=ULV14kuqYEsxE

English: Ralph_Waldo_Emerson_1940_Issue-3c.jpg...

English: Ralph_Waldo_Emerson_1940_Issue-3c.jpg Category:Famous Americans Issues Category:Ralph Waldo Emerson (Photo credit: Wikipedia)

In my class, you will build an arsenal of Global Strategic Management skills that will help you win in life! You will optimize your personal value chain!

Components of the Value Chain http://www.pinterest.com/pin/237213105346949860/

 

The over-riding intent of topic is to help you become a more savvy participant in the game of commerce. This will prepare you for a successful management career. This is a big picture course; it cuts across the whole spectrum of business functions that you have studied in your previous coursework. You will synthesize what you have learned in prior classes to make fact-based decisions.

You must focus on the total enterprise: (1) the industry and the competitive environment (2) long run direction and strategy (3) resources and competitive capabilities and (4) prospects for success. You will seek strategic harmony; a blend of sound strategy formulation and effective strategy execution!

 

Marine Institute Ireland, Strategic_Planning_S...

Marine Institute Ireland, Strategic_Planning_Symbol (Photo credit: Wikipedia)

The skills that you build in class, will ultimately maximize the value of your personal and professional assets with a strategic plan that you will deploy.

Change Management

Change Management (Photo credit: larry_odebrecht)

First, you must analyze the Drivers of Change in the External Environment by conducting research using the following model:

Drivers of Change in the External Environment Mindmap: http://www.xmind.net/share/socialmediaevie/drivers-of-change-in-the-external-environment/ #xmind

Michael Porter’s Five-Forces: http://www.pinterest.com/pin/237213105346371411/

What is business level strategy? https://www.youtube.com/watch?v=V14kuqYEsxE&list=ULrJ2tmqRkiCM

Position yourself in the industry http://www.pinterest.com/pin/237213105346371408/

There are many topics that you need to master. Your Strategic Management Toolkit will be brimming with intellectual assets.

Here’s an overview of these Strategic Management Tools:

Strategy Toolkit Mindmap: http://www.xmind.net/share/socialmediaevie/strategy-tools-1/ #xmind

Using XMind for Mind Mapping

Using XMind for Mind Mapping (Photo credit: Wesley Fryer)

In order to win, you must maintain a positive digital reputation. You will build this with another toolkit. Here are the components of your Social Media toolkit:

Social MediaToolkit Mindmap: http://www.xmind.net/share/socialmediaevie/create-and-promote-a-wordpress-blog-1/ #xmind

Click on the “Follow me on Pinterest” You will find “Business Boards” that highlight some of the concepts that we cover in class: http://pinterest.com/socialmediaevie/

When you click on a pin, they generally take you to more in-depth information about the concept.

Here’s an outstanding Introduction to Strategy Video for you to watch:

http://youtu.be/rJ2tmqRkiCM

Conduct a SWOT Analysis http://www.pinterest.com/pin/237213105343137805/

Create a Boston Consulting Group Matrix:http://youtu.be/vNoI3yOE-os

Start with a Mission:

http://www.pinterest.com/socialmediaevie/mission/

Try this exercise:

“Vision-Craft-O-Meter[1]

Use this easy and humorous class-opener to craft a vision statement for any organization.  The point here is that its easy to come up with some blather of a vision statement, but it is meaningless if it not backed up by executives actions and widely shared and understood by all members the organization and its external stakeholders.

 

OUR VISION IS TO BE A:

A) growing; leading; worldclass; premier; benchmark; first-mover

ORGANIZATION THAT PROVIDES

B) dynamic; innovative; creative; breathtaking; cost-effective; diverse; high-quality

C) products; services; people; products and services; people and services

TO

D) thrill our shareholders; delight our customers; enrich our stakeholders’ lives

IN THE

E) hyper-competitive; emerging; growing; attractive; thriving

F) business-solutions; health-solutions; consumer-solutions; financial-solutions; environmental-solutions

MARKETPLACE.”

Set your objectives:

revenue

profit

productivity/efficiency

Market share

globalization

on-line presence/social media

favorable financial performance

manage debt appropriately

Enhance liquidity

more favorable brand image

maximize shareholder wealth

enhance customer satisfaction

behave in a socially responsible/ethical manner

Identify your strategies: Using the Ansoff Matrix

http://youtu.be/AORoMxgp428

http://www.pinterest.com/pin/237213105346371402/

http://www.pinterest.com/pin/237213105346371400/

Select your entry mode:

http://www.pinterest.com/pin/237213105346371423/

Establish an organizational structure:

Apple $156,508,000,000 comes from: Macs, iPod, iPhone, Music Related, Peripherals, Software and Services

http://www.pinterest.com/pin/237213105344405444/

Steve Jobs talks about how Apple is structured: http://youtu.be/f60dheI4ARg

Richard Rumelt talks about business strategy:

http://www.youtube.com/watch?v=43kZDnyDXOc&feature=share&list=PL4ED265C0A251C2EF&index=5

Hard Rock Cafe strategy: http://www.youtube.com/watch?v=ZvF_lH9NRqM&list=PL4ED265C0A251C2EF&feature=share&index=6



[1] Adapted from Stewart, T. 1996. A refreshing change: Vision statements that make sense.  Fortune, 134: 6: 195-197.

 

 

 

 

 

Dr. EveAnn Lovero teaches Strategic Management and International Business at Lewis University. She writes Travel Guides at www.vino-con-vista.com

It's a Wonderful World (1939 film)

It’s a Wonderful World (1939 film) (Photo credit: Wikipedia)

Optimize SEO with YouTube Videos: Social Media Lesson #6

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Image representing YouTube as depicted in Crun...

Image via CrunchBase

SEO stands for Search Engine Optimization. Effective SEO strategies will help your site rank higher and more accurately in search engines, like Google. If I write about travel in Italy, I want my posts to rank high in the search results. When someone searches for Italy Travel Guides, I want my blog to rank on the first page of the search engine site.

The ultimate goal of SEO is to increase your website’s SERP (Search Engine Results Page) ranking.You can optimize SEO with YouTube videos. Creating and publishing videos will help enhance your social media reputation. You will enhance SEO efforts, reach more people with videos and drive traffic to your website when you create and upload videos into your posts.

Here’s a San Diego Video that I created using Google Picassa: http://youtu.be/beH01nziAIs. I can check my “Insights” to monitor the traffic

YouTube is a very popular search engine. I like to integrate videos or photo slide sharing into my blog posts. Go to www.youtube.com/create for information

or https://www.onetruemedia.com/otm_site/register to set up a free account.

Image representing Stupeflix as depicted in Cr...

Image via CrunchBase

When you log into YouTube you will see many options for creating videos. Pick an option and click on the “Create Video” button. I like to use the Stupeflix option or the “One Media” option for my photo slide shows. If you have an iPad 2, it’s easy to video and send it to YouTube immediately.

youtube

youtube (Photo credit: Sean MacEntee)

After you load your photos, you will select some music from the music menu. Make sure that the song is long enough in duration to match the video.

Videos serve as effective linkbait; they will generate more links and more traffic for your site. They will bolster your ranking with search engines.  Check out YouTube’s most popular videos to see what makes them so popular. Oftentimes, the video is funny or teaches a meaningful lesson like our WordPress Tutorials. Watch this very helpful SEO video so you can effectively tag your videos.

http://www.searchengineland.com/guide/what-is-seo

Here’s an interesting video about page rank: http://www.youtube.com/watch?v=yYWlEItizjI&feature=g-vrec

To optimize the video, follow these rules initially:

1. Create a sexy title

2. Keep it short

3. Tag the video to enhance SEO

4. Use the word “Video” in the Title.

5. Optimize the introduction, description and comments.

6. When you embed the video in your blog, make sure it has words (text) around it so the search engines can find the tags.

7. You can do an “audio swap” on YouTube if you don’t like the music.

8. Publish your video on YouTube. Then follow the WordPress instructions for embedding your video in your blog. Make sure that you create your own YouTube Channel. Monitor the “Insight” stats on YouTube to find out how your channel is doing.

9. You will need the URL of your video to embed it on your blog. Copy the complete YouTube URL from the address bar and follow the WordPress instructions. It is also helpful to use www.prlog.com to create a free press release about your new video feature.

You can subscribe to other YouTube Channels via RSS Feed and add it to your reader. http://www.youtube.com/user/username. For example

http://www.youtube.com/user/vinoconvista

You can embed the video in YouTube by following these steps:

1. Go to www.youtube.com and click on your video.

2. When your video starts to play click on the “Share” button under the video.

3. Click on the “Embed” button and Copy the “code”.

4. Click on the Facebook Share Logo or the Twitter Logo and add the video to your Facebook “Home” tab and to your Twitter Followers.

 

 

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Mind Maps and Infographics Convey Information Visually: Social Media Lesson #5

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Mind map of the mind map guidlines.

Mind map of the mind map guidlines. (Photo credit: Wikipedia)

Mind maps can be used to convey information visually.  A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea.They can generate, visualize, structure, and classify ideas, and as an aid to studying and organizing information, solving problems, making decisions, and writing.

In my “Wonderful World of Strategic Management” Post, I inserted links to some of my mindmaps.

Check out my “MindMap” Pinterest board for examples of Mindmaps. Use a Mindmap to understand how informations flow. It can be used for brainstorming and summarizing information.

Mind-map showing a wide range of nonhierarchic...

Mind-map showing a wide range of nonhierarchical relationships (Photo credit: Wikipedia)

The elements of a given mind map are arranged intuitively according to the importance of the concepts. They are classified into groupings, branches, or areas; that are similar to an organization chart. The ultimate goal is to represent connections between ideas or information. Mind maps may enhance your ability to remember important concepts like the mind map that I distributed related to the elements of the ”External Environment.” My mind maps have been uploaded into the www.xmind.net site and will help build my digital reputation. Be sure to upload your mind maps after your create an account on this website.

Here’s are 2 interesting video tutorials from XMIND site that you should watch:

http://www.youtube.com/watch?v=6YyJNCZLZ4A

http://xmindusers.ning.com/video.

1. Go to www.xmind.net to see the mind map that I created to analyze the relationship between different types of “Social Media Assets” :

  • Social Networking includes Internet sites Facebook, MySpace, Pinterest and LinkedIn.
  • Social Content sites include YouTube, Wikipedia and FlickR.
  • Social Recommendation sites include StumbleUpon and Digg. This allows users to recommend Internet content to others and vote on the content.
  • Social Bookmarking sites like Delicious, Digg, Reddit, Technorati, and Google Bookmarks provide users with opportunities to share their bookmarks.

2. Go to the website www.xmind.net and install the Mind Mapping software on your computer. This will allow you to create a mind map.

I have copied some of the code from my WordPress Mind Map here:

<iframe id=’xmindshare_embedviewer’ src=’http://www.xmind.net/share/

3. The site will generate code for your Mind Map. Insert this code into your site to share your mind map with your audience. If you save your Mind Map in Picassa you can modify the boundaries of the image and insert it into your blog post.

4. Create a mind map of your industry’s External Environment using the IBIS database assignment. You can insert the maps into your blog posts. Creating a Mind Map of the industry “External Environment” and describe the important variables.This activity should generate some traffic for you.

This worksheet will help you visually organize information about the external environment:

http://www.mindtools.com/pages/article/worksheets/PESTAnalysisWorksheet.pdf

5. Here are a list of other templates that you will use during the semester for blog posts. Then you can incorporate your finished posts into your book.

*Here’s an interesting link for generating your TOWS Matrix for your project.

http://www.mindtools.com/pages/article/worksheets/TOWSAnalysisWorksheet.pdf

 

Generate a Porter’s Model Worksheet:

http://www.mindtools.com/pages/article/worksheets/PortersFiveForcesWorksheet.pdf

Generate a Boston Consulting Group Matrix

http://www.mindtools.com/pages/article/worksheets/BostonMatrixWorksheet.pdf

6. If you want to sell an Android app an the Google Store, you can create one at www.andromo.com. The number of Adroid Mind Mapping Apps is growing exponentially.

7. Some of the other Mind Mapping tools that you can use include:

MindGenius, iMindMap and Mindjet.

 

 

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Infographics and Pinterest: Social Media Lesson #4

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Vitruvian Man by Leonardo da Vinci, Galleria d...

Vitruvian Man by Leonardo da Vinci, Galleria dell’ Accademia, Venice (1485-90) (Photo credit: Wikipedia)

Information graphics or infographics are graphic visual representations of information, data or knowledge.

It is easy to create an infographic by generating a pie chart for your industry. Explain the industry revenue and the key participants. Explain the impact of the market share on the HHI and industry concentration Then post your blog to Twitter and LinkedIn.

These graphics present complex information quickly and clearly. These “Visual Representations” include: time-lines, a matrix or a Venn Diagram. They are well-suited to blog posts.

Infographics are a useful way to convey meaningful information. Leonardo da Vinci‘s Vitruvian Man is an outstanding representation of an Infographic. The drawing, which is in pen and ink on paper, depicts a male figure in two superimposed positions with his arms and legs apart and simultaneously inscribed in a circle and square. The drawing and text visually depict the concept of the Canon of Proportions or, less often, Proportions of Man.

Self-portrait of Leonardo da Vinci. Red chalk....

Self-portrait of Leonardo da Vinci. Red chalk. 33 × 21 cm. Turin, Royal Library (inv.no. 15571). NOTE This image is in red chalk. Do not revert to the black and white image. Deutsch: Kopf eines bärtigen Mannes, sog. Selbstbildnis. (Photo credit: Wikipedia)

Leonardo da Vinci  (April 15, 1452 – May 2, 1519) was an “Italian Renaissance  painter, sculptor, architect, musician, scientist, mathematician, engineer, inventor, anatomist, geologist, cartographer, botanist, and writer whose genius, perhaps more than that of any other figure, epitomized the Renaissance humanist ideal. Leonardo has often been described as the archetype of the Renaissance Man, a man of “unquenchable curiosity” and “feverishly inventive imagination.”

Leonardo

Leonardo (Photo credit: Arenamontanus)

Leonardo’s drawing represents the correlations of ideal human proportions with geometry described by the ancient Roman architect Vitruvius in De Architectura. Leonardo’s drawing is named in honor of the architect.

We are in a visual content revolution vortex! The  infographic craze and Pinterest, Facebook and Google+ are growing exponentially.

“By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.” (David McCandless)

Check out his video about visual information:

http://www.ted.com/talks/view/lang/en//id/937

Read these tips on how to optimize your images:  http://blog.hubspot.com/blog/tabid/6307/bid/32567/A-Marketer-s-Guide-to-Optimizing-Images-for-Google-Search.aspx#ixzz1tAiuGj2t

In business we use pie charts, bar graphs and stock charts to convey trends. Videos, Pinterest, Flickr, Slidesharing and Podcasts can all be useful infographics. We want to disseminate our information to the collective knowledge of our “digital cocktail” party crowd.

Great headlines and engaging content coupled with outstanding Infographics can help us with our efforts. In addition, insert some eye-catching pictures or graphics above the “Fold”. Timing the release of your post is also critical. I find that lunchtime posts are effective.

Here’s a list of useful infographics for you to incorporate into your Social Media Arsenal:

1. Slideshare is a great way to share high-quality content. Think about how we use BlackBoard in our course shells. You can use an embedded video Zipcast tool.

2. Short Videos like “The Fountains in Rome” series on my YouTube Channel provide an example of a powerful infographic tool that can drive traffic to your site.

3. Embed a YouTube video or ”Food Truck” photo slide show into your post. This is a fun way to tell an interesting story or convey information.

4. Don’t forget the mind mapping concept we discussed in class. Download the www.xmind.net software. Incorporate a mind map into your post. You can search my mindmaps at “SocialMediaEvie” on the site.

Red Pinterest logo

Red Pinterest logo (Photo credit: Wikipedia)

5. Check out my Pinterest Boards by clicking on the button on my websites. Create your boards at www.pinterest.com. Give your boards an interesting title and place them in the proper category.

Pinterest is a social catalog service or virtual pinboard where you can categorize and share the things that you love. You can create a collection of pins for your board. I have added the widget to this site bar of this site with a link to the travel “Boards” that I have created. As a blogger, create pins or boards with a theme that is relevant to your content. Add a Pinterest share button to your site. I have created lessons for my students on Pinterest that link back to my website.

Watch this video to learn how to add Pinterest to your toolbar

http://pinterest.com/about/goodies/

More Pinterest info: http://wordpress.org/extend/plugins/pinterest-pin-it-button/

Pinterest widgets http://wordpress.org/search/pinterest

Check out this mindjet manager software: http://www.mindjet.com/products/mindmanager/

6. Add a “TinyMCE” button to your toolbar in your dashboard settings. This will allow you to enter tables into your posts.

7. You should consider installing and activating a plug-in called “Google Doc Embedder”.

Here’s the checklist that I distributed to the class. I have embedding the code using Google Docs and I am publishing this link to the Web. Anyone with the link, can use the document.

https://docs.google.com/document/d/1Ei502Vr4M7Zfo4C7u3QFI7mDFbLwEf2x4IK-hIvg09s/edit?hl=en_US

I changed the privacy settings under the “Share” button and I copied and pasted the “iframe” code into the blog post.

If I change the Privacy settings to Public this happens: https://docs.google.com/document/d/1Ei502Vr4M7Zfo4C7u3QFI7mDFbLwEf2x4IK-hIvg09s/edit?hl=en_US

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