Optimize SEO with YouTube Videos: Social Media Lesson #6

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SEO stands for Search Engine Optimization. Effective SEO strategies will help your site rank higher and more accurately in search engines, like Google. If I write about travel in Italy, I want my posts to rank high in the search results. When someone searches for Italy Travel Guides, I want my blog to rank on the first page of the search engine site.

The ultimate goal of SEO is to increase your website’s SERP (Search Engine Results Page) ranking.You can optimize SEO with YouTube videos. Creating and publishing videos will help enhance your social media reputation. You will enhance SEO efforts, reach more people with videos and drive traffic to your website when you create and upload videos into your posts.

Here’s a San Diego Video that I created using Google Picassa: http://youtu.be/beH01nziAIs. I can check my “Insights” to monitor the traffic

YouTube is a very popular search engine. I like to integrate videos or photo slide sharing into my blog posts. Go to www.youtube.com/create

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When you log into YouTube you will see many options for creating videos. Pick an option and click on the “Create Video” button. I like to use the Stupeflix option or the “One Media” option for my photo slide shows. If you have an iPad 2, it’s easy to video and send it to YouTube immediately.

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youtube (Photo credit: Sean MacEntee)

After you load your photos, you will select some music from the music menu. Make sure that the song is long enough in duration to match the video.

Videos serve as effective linkbait; they will generate more links and more traffic for your site. They will bolster your ranking with search engines.  Check out YouTube’s most popular videos to see what makes them so popular. Oftentimes, the video is funny or teaches a meaningful lesson like our WordPress Tutorials. Watch this very helpful SEO video so you can effectively tag your videos.

http://www.searchengineland.com/guide/what-is-seo

Here’s an interesting video about page rank: http://www.youtube.com/watch?v=yYWlEItizjI&feature=g-vrec

To optimize the video, follow these rules initially:

1. Create a sexy title

2. Keep it short

3. Tag the video to enhance SEO

4. Use the word “Video” in the Title.

5. Optimize the introduction, description and comments.

6. When you embed the video in your blog, make sure it has words (text) around it so the search engines can find the tags.

7. You can do an “audio swap” on YouTube if you don’t like the music.

8. Publish your video on YouTube. Then follow the WordPress instructions for embedding your video in your blog. Make sure that you create your own YouTube Channel. Monitor the “Insight” stats on YouTube to find out how your channel is doing.

9. You will need the URL of your video to embed it on your blog. Copy the complete YouTube URL from the address bar and follow the WordPress instructions. It is also helpful to use www.prlog.com to create a free press release about your new video feature.

You can subscribe to other YouTube Channels via RSS Feed and add it to your reader. http://www.youtube.com/user/username. For example

http://www.youtube.com/user/vinoconvista

You can embed the video in YouTube by following these steps:

1. Go to www.youtube.com and click on your video.

2. When your video starts to play click on the “Share” button under the video.

3. Click on the “Embed” button and Copy the “code”.

4. Click on the Facebook Share Logo or the Twitter Logo and add the video to your Facebook “Home” tab and to your Twitter Followers.

 

 

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Widgets and Plug-ins Drive Traffic to Your Site and Enhance your Social Media Reputation and Prominence: Lesson #6

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A widget provides a visual interaction point for manipulation of data. Adding widgets to your site will drive traffic to your site and enhance your Social Media efforts and Digital Reputation. “Sharing” widgets that I have added to my posts include: Twitter, Digg, Facebook, Google Plus, LinkedIn and StumbleUpon. This activity allows readers to share my posts with their digital network. This is a great way to engage learners, promote a business and enhance your digital reputation.

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Here are some widgets. You can find the code for specific widgets by doing a Goole Search: For example type in “Follow Friday Widget

Here’s a FollowFriday widget:

http://www.followfriday.com/widgets/vino_con_vista/4

Here’s a Twitter Badge:

Twitter Badge A Twitter Badge will help you get more followers.

Add these features to the side bar of your blog’s main column. This content will allow your readers to get your latest Twitter updates or your RSS Feed from other websites. I like to send followers to my Pinterest Boards.

Groupon uses widgets to help merchants design customized online offers. Payscale provides a library of widgets that help website builders add salary calculators and cost of living indexes.

Follow these directions from WordPress to enhance your WordPress site with widgets:

1. To activate a widget, go to Appearance > Widgets in your dashboard. Drag the desired widget over to the Sidebar module on the right. Be sure to hit save and close when you’re done editing a widget’s settings.

2. First, write a title for the post in the space at the top. Think of your post title as a headline for a news article — the more detailed and captivating it is, the more readers it’s going to attract. Since this is just a test post, keep it short and sweet.

3. Add Facebook send and like buttons so people can easily share your content to their Facebook page

4. Optimize your business-related “LinkedIn” Contacts by adding the LinkedIn button to your WordPress sidebar.

5. Here are some of the extra widgets that you can drop and drag into your dashboard and add to your posts:

Delicious

Sphinn

Reddit

Digg

Stumbleupon

FriendFeed

Add the Zemanta Plug-in to your site for pictures and related articles. Go to Plug-ins in your dashboard.

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Protected: The Power of Videos and Presentation Sharing: Lesson #8

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