Optimize SEO with YouTube Videos: Social Media Lesson #11


English: A graph to show the increse in subsci...

English: A graph to show the increse in subscibers on YouTube to Anonymous’ videos. All dates indicated on the graph are 2008 (Photo credit: Wikipedia)

English: The three biggest web search engines

English: The three biggest web search engines (Photo credit: Wikipedia)

SEO stands for Search Engine Optimization. Effective SEO strategies will help your site rank higher and more accurately in search engines, like Google. If I write about travel in Italy, I want my posts to rank high in the search results. When someone searches for Italy Travel Guides, I want my blog to rank on the first page of the search engine site.

The ultimate goal of SEO is to increase your website’s SERP (Search Engine Results Page) ranking.You can optimize SEO with YouTube videos. Creating and publishing videos will help enhance your social media reputation. You will enhance SEO efforts, reach more people with videos and drive traffic to your website when you create and upload videos into your posts.

Here’s a San Diego Video that I created using Google Picassa: http://youtu.be/beH01nziAIs. I can check my “Insights” to monitor the traffic

YouTube is a very popular search engine. I like to integrate videos or photo slide sharing into my blog posts. Go to www.youtube.com/create for information

or https://www.onetruemedia.com/otm_site/register to set up a free account.

Image representing Stupeflix as depicted in Cr...

Image via CrunchBase

When you log into YouTube you will see many options for creating videos. Pick an option and click on the “Create Video” button. I like to use the Stupeflix option or the “One Media” option for my photo slide shows. If you have an iPad 2, it’s easy to video and send it to YouTube immediately.


youtube (Photo credit: Sean MacEntee)

After you load your photos, you will select some music from the music menu. Make sure that the song is long enough in duration to match the video.

Videos serve as effective linkbait; they will generate more links and more traffic for your site. They will bolster your ranking with search engines.  Check out YouTube’s most popular videos to see what makes them so popular. Oftentimes, the video is funny or teaches a meaningful lesson like our WordPress Tutorials. Watch this very helpful SEO video so you can effectively tag your videos.


Here’s an interesting video about page rank: http://www.youtube.com/watch?v=yYWlEItizjI&feature=g-vrec

To optimize the video, follow these rules initially:

1. Create a sexy title

2. Keep it short

3. Tag the video to enhance SEO

4. Use the word “Video” in the Title.

5. Optimize the introduction, description and comments.

6. When you embed the video in your blog, make sure it has words (text) around it so the search engines can find the tags.

7. You can do an “audio swap” on YouTube if you don’t like the music.

8. Publish your video on YouTube. Then follow the WordPress instructions for embedding your video in your blog. Make sure that you create your own YouTube Channel. Monitor the “Insight” stats on YouTube to find out how your channel is doing.

9. You will need the URL of your video to embed it on your blog. Copy the complete YouTube URL from the address bar and follow the WordPress instructions. It is also helpful to use www.prlog.com to create a free press release about your new video feature.

You can subscribe to other YouTube Channels via RSS Feed and add it to your reader. http://www.youtube.com/user/username. For example


You can embed the video in YouTube by following these steps:

1. Go to www.youtube.com and click on your video.

2. When your video starts to play click on the “Share” button under the video.

3. Click on the “Embed” button and Copy the “code”.

4. Click on the Facebook Share Logo or the Twitter Logo and add the video to your Facebook “Home” tab and to your Twitter Followers.



Twitter Tips for Beginners: Social Media Lesson #6



Twitter (Photo credit: Wikipedia)

English: A pie chart created in Excel 2007 sho...

English: A pie chart created in Excel 2007 showing the content of tweets on Twitter, based on the data gathered by Pear Analytics in 2009. (Photo credit: Wikipedia)

Free twitter badge

Free twitter badge (Photo credit: Wikipedia)

The growth of the Internet has catapulted our society into a digital global village.Twitter allows us to follow our passions and communicate in a very efficient and effective way through microblogging. If you are an “information junkie” like me, you will be very fond of Twitter.

Here are some Twitter Tips:

We generate sub-cultures and niches in the Twitter-sphere. Twitter is the most popular microblogging platform.  If you create a tiny URL for your blog post, it is easy to send it to Twitter so your followers can read it and hopefully retweet it.  Twitter only allows 140 characters so use your words carefully. Remember to use hashtags with your tweets. You can easily set up an automated Tweet to your Facebook page. You will also have an opportunity to Retweet your favorite blog posts. You can check my Twitter stream @vino_con_vista to see a history of my blog posts and tweets.


English: The content of tweets on Twitter, bas...

English: The content of tweets on Twitter, based on the data gathered by Pear Analytics in 2009. (Photo credit: Wikipedia)

1. Pick a user name that includes the keyword that you want to use to identify yourself in the Twitter Sphere; I picked @SocialMediaEvie. Your Twitter “Handle” could just be your name if you prefer.

twitter logo map 09

twitter logo map 09 (Photo credit: The Next Web)

2. Add your website “vanity” URL (www.eveannlovero.com) to your profile on Twitter. You can grab a Twitter Follower Widget while you are filling out your profile on Twitter.

3. Tag your Twitter. Profile photo for SEO using Picasa. Rename the photo before you upload it. Click on “Settings” and the “Picture”.

4. Use an RSS feed for Twitter so your followers can subscribe to our Tweets. I have the Twitter widget installed on this web page. Use RSS feeds with your blog to increase your popularity with Search engines. Go to Feedburner and sign up with your Google account. I have an RSS feed on my computer using Twitter #Hashtags: #SEO and #SocialMedia.

English: Twitter headquarters at 795 Folsom St...

English: Twitter headquarters at 795 Folsom Street, San Francisco (Photo credit: Wikipedia)

5. Find some quality people and companies to follow on Twitter. Think about Twitter as a digital cocktail party. Who do you want to meet? Who do you want to work for? Who do you want to learn from? These are the groups/people who will send you timely information; hopefully, they will follow you back. Google has a handy tutorial on how to use Google search commands to find Twitter users here.

  • Search.twitter.com: this works well for finding your friends, celebrities, or organizations. Search for specific topics you’re interested in. In the search box, I like to do a #Hashtag search by #SocialMedia or #Chicago or #Rome or #Italy; those are my favorites. Try it and see the results for yourself.

6.  Make sure that your tweets contains keywords and phrases that you want search engines to pick up. Also, make sure to use #hashtags in your tweets but do not use more than 3. When you send a tiny URL to Twitter, give your post a compelling headline with a #hashtag included.

7.  Twitter Favorites with Keywords: Make sure that some of your favorite tweets contain keywords, key phrases and relevant links. Your Favorites will serve as a receptacle for things you want to save.

8.  Tinyurl.com your links from your blog post. By Using a shortener like Tinyurl, search engines will recognize the link and rank them.

9.  Become a Twitter Evangelist! Make sure that you are submitting your Twitter profile and RSS feeds to directories to enhance your SEO efforts. Also, be sure to add your Twitter user name in blog posts and forums to bolster your brand recognition. Put you Twitter @user name on your business card.

10. Generate a Bio using your keywords. I used “Social Media” in my Bio. You only have 160 characters to describe yourself. Use words that maximize search value.

11. Compile a list of Twitter users that you want to follow. Hopefully, some of them will follow you back. Look at the people your followers are following. Use Tweetscan.com to search a variety of criteria or Twellow.com. Check the Twitter suggestions on “Who to Follow” on a regular basis. “Tweetdeck Directory” and “Listorious” for directories of Twitter users.

12. Promote your blog posts through your Twitter account.

13. Communicate the nature of the post using social media hashtags. This is your Headline!

14. Build reputation and brand with interesting and engaging Tweets. Use Infographics to capture your audience. Use pictures and graphics above the fold of your blog post. When you Tweet them, they will grab your followers attention.

15. Be courteous and remember to promote other social networking sites with interesting content  by re-Tweeting. Maybe someone will offer you an incoming link. This is a technical relationship that is created from the WordPress toolbar. I will discuss this in more detail in class.

16. Interact and network at local events, conferences and Meetups. Bring plenty of business cards with your vanity URL, vanity email address, LinkedIn and Twitter addresses.

17. Monitor your followers and delete spammers. Check your twitter statistics to measure your influence. You can install the same widget on your site that I have added in my sidebar.

18. Check your Klout score.

19. Check your “Mentions” and “Retweet” stats and thank followers for mentions and retweets.

21. Create a Twitter Newpaper @ paper.li. I created the Social Media Daily and the Social Media Weekly.

20. I found this “Cheat Sheet” for Twitter RSS feeds:

  • Academic librarian Valerie Forrestal has documented a simple way to score RSS feeds for any Twitter search result, i.e. for hashtags. Following her cheat sheet, we see that it’s simple matter of plugging in the search keyword into this formula:
  • http://search.twitter.com/search.atom?q=%23hashtag
  • Replace the bold “hashtag” with your own keyword, drop this URL into an RSS reader, and you’ve got yourself a continuous RSS feed of that hashtag. For example, to follow the #SocialMedia stream, this is the URL you need:
  • http://search.twitter.com/search.atom?q=%23SocialMedia
  • The “%23″ takes care of the actual hash (pound sign), so you don’t need to include an “#” in the URL.
  • Despite Twitter seemingly eliminating RSS feeds for hashtags, it’s that easy!

Look up :Twitter Blackbird Pie and see if you want to use it. Now you can all become my official “Tweety Sweeties”!

Dr. EveAnn Lovero has a Travel Website @ www.vino-con-vista.com




Publish Your Book on Amazon.com and Become a Self-Published Author; Lesson #9

An EAN-13 barcode. Based on Image:Ean-13-59411...

An EAN-13 barcode. Based on Image:Ean-13-594114300637.png, originally sourced from http://www.barcoderobot.com/ean-13/5901234123457/ (Photo credit: Wikipedia)

Now you are ready to become a self published author. You can publish your book on www.amazon.com. This is the culmination of all your research and hard work. Here are the guidelines:

1. Go to www.createspace.com and create an account. You will select the “author” option.  There are 2 steps: load your file as a PDF and make sure your margins are .75 on all sides of each page to allow for gutters. Then design a separate cover for your book.

EAN-13 bar code of ISBN-13 in compliance with ...

EAN-13 bar code of ISBN-13 in compliance with the “Machine-Readable Coding Guidelines for the U.S. Book Industry”, Revised 1/97. (The referred book being The Logic of Scientific Discovery by Karl Popper, 10th edition, German language, ISBN 3-16-148410-X resp. ISBN 978-3-16-148410-0) (Photo credit: Wikipedia)

2. If your wish to purchase an ISBN number and bar code you should go to www.myidentifiers.com and fill in the information. You can get an ISBN number through Amazon for free, but they will own it.

3. Once you submit your book, it will be returned to you as a “Proof” in about 10 business days. After you fix all of the issues with the “Proof”, send it back to them and then you will become a “published author.”

Do a Google search of your name. Since you have engaged in many Social Media activities this semester including: blogging, Twitter, YouTube, LinkedIn, Mind Mapping and Pinterest, you will be amazed at your enhanced “Digital Reputation.” I wish you the best of luck in all of your future endeavors!

Go to the link for Bowker https://www.myidentifiers.com/isbn/main. They also sell bar codes that can match your ISBN as well.