Category Archives: Video Enhances Traffic

The Wonderful World of Global Strategic Management

Statue of Ralph Waldo Emerson, full-length, se...

Statue of Ralph Waldo Emerson, full-length, seated, facing front (Photo credit: Wikipedia)

English: Engraving of American philosopher and...

English: Engraving of American philosopher and poet Ralph Waldo Emerson as seen in his later years. Scanned from Ralph Waldo Emerson by Oliver Wendell Holmes and Charles Dudley Warner. Published by Houghton Mifflin, 1885. (Photo credit: Wikipedia)

Strategic Aligment Cycle

Strategic Alignment Cycle (Photo credit: Wikipedia)

Strategic Management involves  the “Art of Winning.” If you want to win, you must embrace change with entrepreneurial passion to create a sustained competitive advantage. You are the master of your destiny! Your diligence will enhance your success in all of your future endeavors.

What is your end game? Ralph Waldo Emerson said “Commerce is a game of skill which many people play but which few play well.”

Watch these videos:

 

English: Ralph_Waldo_Emerson_1940_Issue-3c.jpg...

English: Ralph_Waldo_Emerson_1940_Issue-3c.jpg Category:Famous Americans Issues Category:Ralph Waldo Emerson (Photo credit: Wikipedia)

 

 

 

Look at my Pinterest Board for Strategic Management Concepts and infographics: http://www.pinterest.com/socialmediaevie/learn-about-strategic-management/

In my class, you will build an arsenal of Global Strategic Management skills that will help you win in life! You will optimize your personal value chain!

Components of the Value Chain http://www.pinterest.com/pin/237213105346949860/

 

The over-riding intent of topic is to help you become a more savvy participant in the game of commerce. This will prepare you for a successful management career. This is a big picture course; it cuts across the whole spectrum of business functions that you have studied in your previous coursework. You will synthesize what you have learned in prior classes to make fact-based decisions.

You must focus on the total enterprise: (1) the industry and the competitive environment (2) long run direction and strategy (3) resources and competitive capabilities and (4) prospects for success. You will seek strategic harmony; a blend of sound strategy formulation and effective strategy execution!

 

Marine Institute Ireland, Strategic_Planning_S...

Marine Institute Ireland, Strategic_Planning_Symbol (Photo credit: Wikipedia)

The skills that you build in class, will ultimately maximize the value of your personal and professional assets with a strategic plan that you will deploy.

Change Management

Change Management (Photo credit: larry_odebrecht)

First, you must analyze the Drivers of Change in the External Environment by conducting research using the following model:

Drivers of Change in the External Environment Mindmap: http://www.xmind.net/share/socialmediaevie/drivers-of-change-in-the-external-environment/ #xmind

Michael Porter’s Five-Forces: http://www.pinterest.com/pin/237213105346371411/

What is business level strategy? https://www.youtube.com/watch?v=V14kuqYEsxE&list=ULrJ2tmqRkiCM

Position yourself in the industry http://www.pinterest.com/pin/237213105346371408/

There are many topics that you need to master. Your Strategic Management Toolkit will be brimming with intellectual assets.

Here’s an overview of these Strategic Management Tools:

Strategy Toolkit Mindmap: http://www.xmind.net/share/socialmediaevie/strategy-tools-1/ #xmind

Using XMind for Mind Mapping

Using XMind for Mind Mapping (Photo credit: Wesley Fryer)

In order to win, you must maintain a positive digital reputation. You will build this with another toolkit. Here are the components of your Social Media toolkit:

Social MediaToolkit Mindmap: http://www.xmind.net/share/socialmediaevie/create-and-promote-a-wordpress-blog-1/ #xmind

Click on the “Follow me on Pinterest” You will find “Business Boards” that highlight some of the concepts that we cover in class: http://pinterest.com/socialmediaevie/

When you click on a pin, they generally take you to more in-depth information about the concept.

Here’s an outstanding Introduction to Strategy Video for you to watch:

http://youtu.be/rJ2tmqRkiCM

Conduct a SWOT Analysis http://www.pinterest.com/pin/237213105343137805/

Create a Boston Consulting Group Matrix:http://youtu.be/vNoI3yOE-os

Start with a Mission:

http://www.pinterest.com/socialmediaevie/mission/

Try this exercise:

“Vision-Craft-O-Meter[1]

Use this easy and humorous class-opener to craft a vision statement for any organization.  The point here is that its easy to come up with some blather of a vision statement, but it is meaningless if it not backed up by executives actions and widely shared and understood by all members the organization and its external stakeholders.

 

OUR VISION IS TO BE A:

A) growing; leading; worldclass; premier; benchmark; first-mover

ORGANIZATION THAT PROVIDES

B) dynamic; innovative; creative; breathtaking; cost-effective; diverse; high-quality

C) products; services; people; products and services; people and services

TO

D) thrill our shareholders; delight our customers; enrich our stakeholders’ lives

IN THE

E) hyper-competitive; emerging; growing; attractive; thriving

F) business-solutions; health-solutions; consumer-solutions; financial-solutions; environmental-solutions

MARKETPLACE.”

Set your objectives:

revenue

profit

productivity/efficiency

Market share

globalization

on-line presence/social media

favorable financial performance

manage debt appropriately

Enhance liquidity

more favorable brand image

maximize shareholder wealth

enhance customer satisfaction

behave in a socially responsible/ethical manner

Identify your strategies: Using the Ansoff Matrix

http://youtu.be/AORoMxgp428

http://www.pinterest.com/pin/237213105346371402/

http://www.pinterest.com/pin/237213105346371400/

Select your entry mode:

http://www.pinterest.com/pin/237213105346371423/

Establish an organizational structure:

Apple $156,508,000,000 comes from: Macs, iPod, iPhone, Music Related, Peripherals, Software and Services

http://www.pinterest.com/pin/237213105344405444/

Steve Jobs talks about how Apple is structured: http://youtu.be/f60dheI4ARg

Richard Rumelt talks about business strategy:

http://www.youtube.com/watch?v=43kZDnyDXOc&feature=share&list=PL4ED265C0A251C2EF&index=5

Hard Rock Cafe strategy: http://www.youtube.com/watch?v=ZvF_lH9NRqM&list=PL4ED265C0A251C2EF&feature=share&index=6

 


[1] Adapted from Stewart, T. 1996. A refreshing change: Vision statements that make sense.  Fortune, 134: 6: 195-197.

 

 

 

 

 

Dr. EveAnn Lovero teaches Strategic Management and International Business at Lewis University. She writes Travel Guides at www.vino-con-vista.com

It's a Wonderful World (1939 film)

It’s a Wonderful World (1939 film) (Photo credit: Wikipedia)

Optimize SEO with YouTube Videos: Social Media Lesson #11

English: A graph to show the increse in subsci...

English: A graph to show the increse in subscibers on YouTube to Anonymous’ videos. All dates indicated on the graph are 2008 (Photo credit: Wikipedia)

English: The three biggest web search engines

English: The three biggest web search engines (Photo credit: Wikipedia)

SEO stands for Search Engine Optimization. Effective SEO strategies will help your site rank higher and more accurately in search engines, like Google. If I write about travel in Italy, I want my posts to rank high in the search results. When someone searches for Italy Travel Guides, I want my blog to rank on the first page of the search engine site.

The ultimate goal of SEO is to increase your website’s SERP (Search Engine Results Page) ranking.You can optimize SEO with YouTube videos. Creating and publishing videos will help enhance your social media reputation. You will enhance SEO efforts, reach more people with videos and drive traffic to your website when you create and upload videos into your posts.

Here’s a San Diego Video that I created using Google Picassa: http://youtu.be/beH01nziAIs. I can check my “Insights” to monitor the traffic

YouTube is a very popular search engine. I like to integrate videos or photo slide sharing into my blog posts. Go to www.youtube.com/create for information

or https://www.onetruemedia.com/otm_site/register to set up a free account.

Image representing Stupeflix as depicted in Cr...

Image via CrunchBase

When you log into YouTube you will see many options for creating videos. Pick an option and click on the “Create Video” button. I like to use the Stupeflix option or the “One Media” option for my photo slide shows. If you have an iPad 2, it’s easy to video and send it to YouTube immediately.

youtube

youtube (Photo credit: Sean MacEntee)

After you load your photos, you will select some music from the music menu. Make sure that the song is long enough in duration to match the video.

Videos serve as effective linkbait; they will generate more links and more traffic for your site. They will bolster your ranking with search engines.  Check out YouTube’s most popular videos to see what makes them so popular. Oftentimes, the video is funny or teaches a meaningful lesson like our WordPress Tutorials. Watch this very helpful SEO video so you can effectively tag your videos.

http://www.searchengineland.com/guide/what-is-seo

Here’s an interesting video about page rank: http://www.youtube.com/watch?v=yYWlEItizjI&feature=g-vrec

To optimize the video, follow these rules initially:

1. Create a sexy title

2. Keep it short

3. Tag the video to enhance SEO

4. Use the word “Video” in the Title.

5. Optimize the introduction, description and comments.

6. When you embed the video in your blog, make sure it has words (text) around it so the search engines can find the tags.

7. You can do an “audio swap” on YouTube if you don’t like the music.

8. Publish your video on YouTube. Then follow the WordPress instructions for embedding your video in your blog. Make sure that you create your own YouTube Channel. Monitor the “Insight” stats on YouTube to find out how your channel is doing.

9. You will need the URL of your video to embed it on your blog. Copy the complete YouTube URL from the address bar and follow the WordPress instructions. It is also helpful to use www.prlog.com to create a free press release about your new video feature.

You can subscribe to other YouTube Channels via RSS Feed and add it to your reader. http://www.youtube.com/user/username. For example

http://www.youtube.com/user/vinoconvista

You can embed the video in YouTube by following these steps:

1. Go to www.youtube.com and click on your video.

2. When your video starts to play click on the “Share” button under the video.

3. Click on the “Embed” button and Copy the “code”.

4. Click on the Facebook Share Logo or the Twitter Logo and add the video to your Facebook “Home” tab and to your Twitter Followers.

 

 

LinkedIn Resume Builder: The Ultimate Social Media Lesson #10

This UML diagram describes the domain of Linke...

This UML diagram describes the domain of LinkedIn social networking system. (Photo credit: Wikipedia)

Nederlands: Linked In icon

Nederlands: Linked In icon (Photo credit: Wikipedia)

LinkedIn

During this semester, you have learned that social media is dramatically transforming how we communicate. High value content allows you to build a relevant audience so that you can connect and share. Add as many sharing buttons as you can to your website including Pinterest. Now it’s time to build a LinkedIn Resume.

You now know that you must link your business-related social media activities into a mosaic by linking your blog posts to your LinkedIn Account, your YouTube Account and also to your Twitter Account. The social network that you create, will ultimately build your digital brand and drive traffic to your site. Your Dashboard statistics allows you to monitor where your referrals are coming from.

In LinkedIn, you should spruce up your profile for recruiters. Then check out the new “Resume Builder” feature with a step-by-step guide. It will save you time in updating your Resume! Click here for instructions: http://resume.linkedinlabs.com/

Here’s a sample resume http://read.bi/yNMU1Q

Watch this CBS News video “Trapped in Unemployment “- 60 Minutes http://www.cbsnews.com/video/watch/?id=7399352n&tag=re1.galleries

You may want to consider a visual resume that you can create using www.visualize.me for time-line graphics or www.re.vu. You can also create a Pinterest board with your resume and pin your work accomplishments to the board.

You are the creator of your destiny. Gook luck-I hope you find your dream career!!!

Infographics and Pinterest: Social Media Lesson #4

Vitruvian Man by Leonardo da Vinci, Galleria d...

Vitruvian Man by Leonardo da Vinci, Galleria dell’ Accademia, Venice (1485-90) (Photo credit: Wikipedia)

Information graphics or infographics are graphic visual representations of information, data or knowledge.

It is easy to create an infographic by generating a pie chart for your industry. Explain the industry revenue and the key participants. Explain the impact of the market share on the HHI and industry concentration Then post your blog to Twitter and LinkedIn.

These graphics present complex information quickly and clearly. These “Visual Representations” include: time-lines, a matrix or a Venn Diagram. They are well-suited to blog posts.

Infographics are a useful way to convey meaningful information. Leonardo da Vinci‘s Vitruvian Man is an outstanding representation of an Infographic. The drawing, which is in pen and ink on paper, depicts a male figure in two superimposed positions with his arms and legs apart and simultaneously inscribed in a circle and square. The drawing and text visually depict the concept of the Canon of Proportions or, less often, Proportions of Man.

Self-portrait of Leonardo da Vinci. Red chalk....

Self-portrait of Leonardo da Vinci. Red chalk. 33 × 21 cm. Turin, Royal Library (inv.no. 15571). NOTE This image is in red chalk. Do not revert to the black and white image. Deutsch: Kopf eines bärtigen Mannes, sog. Selbstbildnis. (Photo credit: Wikipedia)

Leonardo da Vinci  (April 15, 1452 – May 2, 1519) was an “Italian Renaissance  painter, sculptor, architect, musician, scientist, mathematician, engineer, inventor, anatomist, geologist, cartographer, botanist, and writer whose genius, perhaps more than that of any other figure, epitomized the Renaissance humanist ideal. Leonardo has often been described as the archetype of the Renaissance Man, a man of “unquenchable curiosity” and “feverishly inventive imagination.”

Leonardo

Leonardo (Photo credit: Arenamontanus)

Leonardo’s drawing represents the correlations of ideal human proportions with geometry described by the ancient Roman architect Vitruvius in De Architectura. Leonardo’s drawing is named in honor of the architect.

We are in a visual content revolution vortex! The  infographic craze and Pinterest, Facebook and Google+ are growing exponentially.

“By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.” (David McCandless)

Check out his video about visual information:

http://www.ted.com/talks/view/lang/en//id/937

Read these tips on how to optimize your images:  http://blog.hubspot.com/blog/tabid/6307/bid/32567/A-Marketer-s-Guide-to-Optimizing-Images-for-Google-Search.aspx#ixzz1tAiuGj2t

In business we use pie charts, bar graphs and stock charts to convey trends. Videos, Pinterest, Flickr, Slidesharing and Podcasts can all be useful infographics. We want to disseminate our information to the collective knowledge of our “digital cocktail” party crowd.

Great headlines and engaging content coupled with outstanding Infographics can help us with our efforts. In addition, insert some eye-catching pictures or graphics above the “Fold”. Timing the release of your post is also critical. I find that lunchtime posts are effective.

Here’s a list of useful infographics for you to incorporate into your Social Media Arsenal:

1. Slideshare is a great way to share high-quality content. Think about how we use BlackBoard in our course shells. You can use an embedded video Zipcast tool.

2. Short Videos like “The Fountains in Rome” series on my YouTube Channel provide an example of a powerful infographic tool that can drive traffic to your site.

3. Embed a YouTube video or “Food Truck” photo slide show into your post. This is a fun way to tell an interesting story or convey information.

4. Don’t forget the mind mapping concept we discussed in class. Download the www.xmind.net software. Incorporate a mind map into your post. You can search my mindmaps at “SocialMediaEvie” on the site.

Red Pinterest logo

Red Pinterest logo (Photo credit: Wikipedia)

5. Check out my Pinterest Boards by clicking on the button on my websites. Create your boards at www.pinterest.com. Give your boards an interesting title and place them in the proper category.

Pinterest is a social catalog service or virtual pinboard where you can categorize and share the things that you love. You can create a collection of pins for your board. I have added the widget to this site bar of this site with a link to the travel “Boards” that I have created. As a blogger, create pins or boards with a theme that is relevant to your content. Add a Pinterest share button to your site. I have created lessons for my students on Pinterest that link back to my website.

Watch this video to learn how to add Pinterest to your toolbar

http://pinterest.com/about/goodies/

More Pinterest info: http://wordpress.org/extend/plugins/pinterest-pin-it-button/

Pinterest widgets http://wordpress.org/search/pinterest

Check out this mindjet manager software: http://www.mindjet.com/products/mindmanager/

6. Add a “TinyMCE” button to your toolbar in your dashboard settings. This will allow you to enter tables into your posts.

7. You should consider installing and activating a plug-in called “Google Doc Embedder”.

Here’s the checklist that I distributed to the class. I have embedding the code using Google Docs and I am publishing this link to the Web. Anyone with the link, can use the document.

https://docs.google.com/document/d/1Ei502Vr4M7Zfo4C7u3QFI7mDFbLwEf2x4IK-hIvg09s/edit?hl=en_US

I changed the privacy settings under the “Share” button and I copied and pasted the “iframe” code into the blog post.

If I change the Privacy settings to Public this happens: https://docs.google.com/document/d/1Ei502Vr4M7Zfo4C7u3QFI7mDFbLwEf2x4IK-hIvg09s/edit?hl=en_US

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Embed Google Docs into WordPress: Social Media Lesson #7

Image representing Google Docs as depicted in ...

Image via CrunchBase

We will use Google Docs to manage our group projects online. It is easy to embed your Google Docs: spreadsheets, documents, forms, and presentations into your WordPress.com blog by copying and pasting the “iframe” embed code.

To embed Google Docs into Wordrpress and publish any of your docs, follow these guidelines:

1. Open the document you want to like to publish.

2. Click the Share drop-down menu on the top right of the page and select Publish to the Web….

3. Click the Start publishing button. A link to the published doc appears in the publishing dialog.

4. Send this link to anyone you’d like to access your doc.

Create a post for your company’s mission and business description using the library databases in your Google Doc. Use these instructions to embed the information into your blog post.

 

Spreadsheets

To add a spreadsheet from Google Docs, open it and click on the share button at the top right corner of your screen. Click on the “Publish as a web page” link.

Click on the “Start publishing” button:

From the second dropdown menu select the “HTML to embed in a page” option:

The last step is to copy/paste the iframe code into a Post, Page or Text Widget in your WordPress.com blog.

To share a form click on “More Actions” and select “Embed”:

Copy/paste the iframe code into your blog:

Presentations

To share a presentation set the privacy settings then click “Share”:

Click on “Publish document”:

And then copy/paste the iframe code into your blog but change to toolbar to HTML instead of Visual:

Google Docs Documents

To share a document, click “Share” then select “Publish to the Web…”:

Click on “Start publishing”:

And then copy/paste the iframe code into your blog. Watch this video for instructions:

http://www.youtube.com/watch?v=QvEWDbPK10M

There are many useful templates in Google Docs. You can find them at the “Create” drop down menu.

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