Tag Archives: LinkedIn

5Brand You: Enhance Your Digital Reputation with Social Media and Create a Website-Lesson #2

Posted on by
1
//

Image representing Social Media Networks as de...

Apple Dashboard Widget Icon
Image via Wikipedia

I love the World of Social Media; I find it intellectually stimulating. This semester, I will teach you how to enhance your digital reputation with a series of social media strategy lessons. These strategies will enhance your social media reputation and allow you to create a “Brand You.” Hopefully, this should help you get a better job.

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Social Media allows your customers to know you on a personal level.

Social Media gives you an opportunity to share engaging content and enhance your digital reputation. Social media, blogs and Twitter allows you to share your knowledge with a vast audience of savvy, inter-connected people. Build your digital reputation with online activities and high-quality content that you post.

Social Media activities can enhance your job opportunities. My students are getting job offers from LinkedIn because they are blogging and delivering credible, relevant, high-quality business content.

Eventually, you will join a passionate community of like-minded people with common interests. Sometimes, you will meet them in the real world at a networking event.

Infographic on how Social Media are being used...

Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

This semester, you will obtain an ISBN number and become published authors on Amazon.com. This activity will build brand awareness for your name.

We will continuously integrate Social Media strategies into this class throughout the semester. Eventually, you will build your own “Personal Brand” to promote your books and enhance your “Digital Reputation.”

There are various platforms, applications and features that you will need to deploy to accomplish your social media goals. This process will optimize searches for your name using your “Vanity” URL. Mine is www.eveannlovero.com.

The website and all of your Social Media activities will become your professional “Window to the World.” Since your Facebook activities fall within the realm of Social Media, it is important for you to adjust your “Privacy Controls” on your Facebook Page so that only your friends have access to your personal activities. Furthermore, it is essential for you to post content that enhances your persona in the digital world.

Image representing Google as depicted in Crunc...

Image via CrunchBase

When you engage in Social Media activities and integrate social outreach activities into your Web SIte, these references generally show up with your “name” page on a Google Search. You want to control as many links to your name on the Internet as possible. You want all links to your name to represent your character in the most favorable light; think of this process as “Reputation Management.” You will use these Social Media Tools to enhance your digital reputation:

http://www.xmind.net/share/socialmediaevie/create-and-promote-a-wordpress-blog-1/ #xmind #SocialMedia

Your LinkedIn Profile is a good example of managing your digital reputation. When I type my name “Eveann Lovero” into Google’s Search Box, these are some of the items in the results:

You will create a similar “Digital Profile” when you start engaging in Social Media Strategies. Here’s how it works:

  1. The first step involves claiming your personal web domain. Your personal domain name is your identification label. When you claim your own name it is called a “Vanity” URL; mine is www.eveannlovero.com. It defines your realm of administrative autonomy, authority and control in the Internet. Go to www.BlueHost.com to register your personal domain name and then create an email account. I created eveannlovero@eveannlovero.com. I also have a Travel Website
  2. The second step involves setting up a www.WordPress.com website at www.simplescripts.com. Using my WordPress Dashboard, I selected the “Twenty Eleven” Theme. Here is a link to a Bluehost Video instructional video that will help you get started : https://my.bluehost.com/cgi/help/wordpress. Follow the directions and use the “Help” Center Button on the BlueHost web page and put in “set up WordPress”. Look at the Theme Options and select the one that you like best. You do not have to use “Twenty Eleven.” Use the WordPress “Support” button for clarification; it is very helpful.
  3. The third step involves creating an informative blog that your audience wants to read and share. Fill your blog with photos, videos and in-text links. Eventually, you can move data from Google Docs into your blog. Check out the interesting Google Docs Templates that are available to you, including the “Resume Template” and the “Project Management Template.”  Using templates will save time and dramatically enhance your blog posts.
  4. The fourth step involves signing up for a www.twitter.com account so that you can micro blog your blog posts and re-tweet other blog posts that you think are worthwhile to your followers. You want to target a specific audience with your posts, so I will show you how to optimize your Twitter Profile for SEO. I selected the Twitter user name “Social Media Evie” to enhance SEO. It is a good idea to use a Dashboard Widget to show your Tweets on your webpage. These issues will be addressed in more detail in a later posts.

Let’s begin our adventure by entering the wonderful world of WordPress. This is my first demonstration post for my students. I will blog every step of the process so that my students will not get frustrated or lose pertinent data. My students should print this checklist:

  1. Give your Website an interesting or provocative title. All of your blog posts will become SEO opportunities for you. The text in your posts will be analyzed by a program that you will install on your computer called Zemanta. Zemanta will also allow you to select from a designated list tags, categories and stock photos. I selected the Search Engine pie graph for my first post and then I changed it to the Apple Inc. Dashboard. This is very easy to do with Zemanta.
  2. Add a photo to your post through the Zemanta Feature and/or click on the photo icon button next to “Upload/Insert” to post a photo from your computer, gallery or media file.
  3. Select a photo from your computer and insert it into your post. Select the appropriate area using your cursor. You can add many photos to your post later.
  4. Add tags to the photo for SEO (Search Engine Optimization) purposes.
  5. Add a caption and click on “Update”.
  6. Look at the bottom of your post and add any “In-Text Links” that you like from the Zemanta text analysis. I inserted “SEO” and all the other highlighted terms in this post. This process allows me to turn my post into a mini-lesson; college professors love opportunities like this.
  7. Then add any relevant “Categories” and “Tags” that will enhance your SEO (Search Engine Optimization). This will improve the performance of your website in search engines like Google. Your goal is to optimize your place, prominence or rank within the search results. Hopefully, your Social Media efforts will allow you to be found on the first page of the “search engine’s results” page. Your SEO activities will allow you to target different types of searches, including image search, local search and video search. I like to incorporate images and embed videos into my blog posts when possible.
  8. Allow all tags that are relevant from the Zemanta search box by clicking on “Apply All” or select specific terms. I generally add a few extra terms for long tail searches.
  9. I will add “How to Create a WordPress Blog” in both categories.
  10. View your post and carefully “Edit” the text and then Publish your Post. Edit your spelling and grammar from the toolbar “ABC”. Correct errors before you publish your post.
  11. Monitor your “Dashboard” statistics to see if your Social Media Strategy is working.
  12. Go to your Dashboard and load “Widgets” under the “Appearance” Tab. I loaded the following widgets to my website:
  13. Custom Menu
  14. Pages
  15. RSS Feed
  16. Jetpack
Graph of social media activities

Graph of social media activities (Photo credit: Wikipedia)

Dr. EveAnn Lovero teaches Strategic Management and International Business at Lewis University in Illinois. She writes a Travel Blog @ www.vinoconvistablog.wordpress.com and she writes books about Italy @ www.vino-con-vista.com

 

 

 

Related articles
Enhanced by Zemanta

Create a Barcode For Your Resume: Lesson #7

Featured

Posted on by
Reply
//
Barcode Of Me

Barcode Of Me (Photo credit: Purple_Mecha)

You can create a bar code that takes you to any website you want when you scan it using your smart phone or tablet. Here is a website link that you could use to create the bar code, http://barcode.tec-it.com/ You will have to chose Mobile Tagging bar code from the selections.

Befor you create a barcode, you actually need a resume and cover letter. You may want to consider some of the Google templates: https://docs.google.com/document/d/11LkOJJczmIpOCvbl6zIypERcUdWwSYMJnoXvtDfX5nM/preview?pli=1

 

Here’s an example of a creative resume:

http://www.businessinsider.com/insanely-creative-resumes-2011-6?op=1

custom barcodes

custom barcodes (Photo credit: vaXzine)

 

In point-of-sale management, barcode systems can provide detailed up-to-date information on the business, accelerating decisions and with more confidence. For example:

  • Fast-selling items can be identified quickly and automatically reordered.
  • Slow-selling items can be identified, preventing inventory build-up.
  • The effects of merchandising changes can be monitored, allowing fast-moving, more profitable items to occupy the best space,
  • Historical data can be used to predict seasonal fluctuations very accurately.
  • Items may be repriced on the shelf to reflect both sale prices and price increases.
  • This technology also enables the profiling of individual consumers, typically through a voluntary registration of discount cards. While pitched as a benefit to the consumer, this practice is considered to be potentially dangerous by privacy advocates.

    A bar code encoding the word "Wikipedia&q...

    A bar code encoding the word “Wikipedia” in Code 128 (Photo credit: Wikipedia)

Besides sales and inventory tracking, barcodes are very useful in logistics.

  • When a manufacturer packs a box for shipment, a Unique Identifying Number (UID) can be assigned to the box.
  • A database can link the UID to relevant information about the box; such as order number, items packed, qty packed, destination, etc.
  • The information can be transmitted through a communication system such as Electronic Data Interchange (EDI) so the retailer has the information about a shipment before it arrives.
  • Shipments that are sent to a Distribution Center (DC) are tracked before forwarding. When the shipment reaches its final destination, the UID gets scanned, so the store knows the shipment’s source, contents, and cost.

Barcode scanners are relatively low cost and extremely accurate compared to key-entry, with only about 1 substitution error in 15,000 to 36 trillion characters entered. The exact error rate depends on the type of barcode.

 

Related articles
Enhanced by Zemanta

Publish Your Book on Amazon.com and Become a Self-Published Author; Lesson #8

Featured

Posted on by
Reply
//
Image representing Amazon as depicted in Crunc...

Image via CrunchBase

Now you are ready to become a self published author. You can publish your book on www.amazon.com. This is the culmination of all your research and hard work. Here are the guidelines:

1. Go to www.createspace.com and create an account. You will select the “author” option.  There are 2 steps: load your file as a PDF and make sure your margins are .75 on all sides of each page to allow for gutters. Then design a separate cover for your book.

EAN-13 bar code of ISBN-13 in compliance with ...

EAN-13 bar code of ISBN-13 in compliance with the “Machine-Readable Coding Guidelines for the U.S. Book Industry”, Revised 1/97. (The referred book being The Logic of Scientific Discovery by Karl Popper, 10th edition, German language, ISBN 3-16-148410-X resp. ISBN 978-3-16-148410-0) (Photo credit: Wikipedia)

2. If your wish to purchase an ISBN number and bar code you should go to www.myidentifiers.com and fill in the information. You can get an ISBN number through Amazon for free, but they will own it.

3. Once you submit your book, it will be returned to you as a “Proof” in about 10 business days. After you fix all of the issues with the “Proof”, send it back to them and then you will become a “published author.”

Do a Google search of your name. Since you have engaged in many Social Media activities this semester including: blogging, Twitter, YouTube, LinkedIn, Mind Mapping and Pinterest, you will be amazed at your enhanced “Digital Reputation.” I wish you the best of luck in all of your future endeavors!

Go to the link for Bowker https://www.myidentifiers.com/isbn/main. They also sell bar codes that can match your ISBN as well.

Related articles
Enhanced by Zemanta

Infographics and Pinterest: Social Media Lesson #4

Posted on by
1
//
Vitruvian Man by Leonardo da Vinci, Galleria d...

Vitruvian Man by Leonardo da Vinci, Galleria dell’ Accademia, Venice (1485-90) (Photo credit: Wikipedia)

Information graphics or infographics are graphic visual representations of information, data or knowledge.

It is easy to create an infographic by generating a pie chart for your industry. Explain the industry revenue and the key participants. Explain the impact of the market share on the HHI and industry concentration Then post your blog to Twitter and LinkedIn.

These graphics present complex information quickly and clearly. These “Visual Representations” include: time-lines, a matrix or a Venn Diagram. They are well-suited to blog posts.

Infographics are a useful way to convey meaningful information. Leonardo da Vinci‘s Vitruvian Man is an outstanding representation of an Infographic. The drawing, which is in pen and ink on paper, depicts a male figure in two superimposed positions with his arms and legs apart and simultaneously inscribed in a circle and square. The drawing and text visually depict the concept of the Canon of Proportions or, less often, Proportions of Man.

Self-portrait of Leonardo da Vinci. Red chalk....

Self-portrait of Leonardo da Vinci. Red chalk. 33 × 21 cm. Turin, Royal Library (inv.no. 15571). NOTE This image is in red chalk. Do not revert to the black and white image. Deutsch: Kopf eines bärtigen Mannes, sog. Selbstbildnis. (Photo credit: Wikipedia)

Leonardo da Vinci  (April 15, 1452 – May 2, 1519) was an “Italian Renaissance  painter, sculptor, architect, musician, scientist, mathematician, engineer, inventor, anatomist, geologist, cartographer, botanist, and writer whose genius, perhaps more than that of any other figure, epitomized the Renaissance humanist ideal. Leonardo has often been described as the archetype of the Renaissance Man, a man of “unquenchable curiosity” and “feverishly inventive imagination.”

Leonardo

Leonardo (Photo credit: Arenamontanus)

Leonardo’s drawing represents the correlations of ideal human proportions with geometry described by the ancient Roman architect Vitruvius in De Architectura. Leonardo’s drawing is named in honor of the architect.

We are in a visual content revolution vortex! The  infographic craze and Pinterest, Facebook and Google+ are growing exponentially.

“By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.” (David McCandless)

Check out his video about visual information:

http://www.ted.com/talks/view/lang/en//id/937

Read these tips on how to optimize your images:  http://blog.hubspot.com/blog/tabid/6307/bid/32567/A-Marketer-s-Guide-to-Optimizing-Images-for-Google-Search.aspx#ixzz1tAiuGj2t

In business we use pie charts, bar graphs and stock charts to convey trends. Videos, Pinterest, Flickr, Slidesharing and Podcasts can all be useful infographics. We want to disseminate our information to the collective knowledge of our “digital cocktail” party crowd.

Great headlines and engaging content coupled with outstanding Infographics can help us with our efforts. In addition, insert some eye-catching pictures or graphics above the “Fold”. Timing the release of your post is also critical. I find that lunchtime posts are effective.

Here’s a list of useful infographics for you to incorporate into your Social Media Arsenal:

1. Slideshare is a great way to share high-quality content. Think about how we use BlackBoard in our course shells. You can use an embedded video Zipcast tool.

2. Short Videos like “The Fountains in Rome” series on my YouTube Channel provide an example of a powerful infographic tool that can drive traffic to your site.

3. Embed a YouTube video or ”Food Truck” photo slide show into your post. This is a fun way to tell an interesting story or convey information.

4. Don’t forget the mind mapping concept we discussed in class. Download the www.xmind.net software. Incorporate a mind map into your post. You can search my mindmaps at “SocialMediaEvie” on the site.

Red Pinterest logo

Red Pinterest logo (Photo credit: Wikipedia)

5. Check out my Pinterest Boards by clicking on the button on my websites. Create your boards at www.pinterest.com. Give your boards an interesting title and place them in the proper category.

Pinterest is a social catalog service or virtual pinboard where you can categorize and share the things that you love. You can create a collection of pins for your board. I have added the widget to this site bar of this site with a link to the travel “Boards” that I have created. As a blogger, create pins or boards with a theme that is relevant to your content. Add a Pinterest share button to your site. I have created lessons for my students on Pinterest that link back to my website.

Watch this video to learn how to add Pinterest to your toolbar

http://pinterest.com/about/goodies/

More Pinterest info: http://wordpress.org/extend/plugins/pinterest-pin-it-button/

Pinterest widgets http://wordpress.org/search/pinterest

Check out this mindjet manager software: http://www.mindjet.com/products/mindmanager/

6. Add a “TinyMCE” button to your toolbar in your dashboard settings. This will allow you to enter tables into your posts.

7. You should consider installing and activating a plug-in called “Google Doc Embedder”.

Here’s the checklist that I distributed to the class. I have embedding the code using Google Docs and I am publishing this link to the Web. Anyone with the link, can use the document.

https://docs.google.com/document/d/1Ei502Vr4M7Zfo4C7u3QFI7mDFbLwEf2x4IK-hIvg09s/edit?hl=en_US

I changed the privacy settings under the “Share” button and I copied and pasted the “iframe” code into the blog post.

If I change the Privacy settings to Public this happens: https://docs.google.com/document/d/1Ei502Vr4M7Zfo4C7u3QFI7mDFbLwEf2x4IK-hIvg09s/edit?hl=en_US

Related articles
Enhanced by Zemanta

Mind Maps and Infographics Convey Information Visually: Social Media Lesson #5

Posted on by
Reply
//
Mind map of the mind map guidlines.

Mind map of the mind map guidlines. (Photo credit: Wikipedia)

Mind maps can be used to convey information visually.  A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea.They can generate, visualize, structure, and classify ideas, and as an aid to studying and organizing information, solving problems, making decisions, and writing.

In my “Wonderful World of Strategic Management” Post, I inserted links to some of my mindmaps.

Check out my “MindMap” Pinterest board for examples of Mindmaps. Use a Mindmap to understand how informations flow. It can be used for brainstorming and summarizing information.

Mind-map showing a wide range of nonhierarchic...

Mind-map showing a wide range of nonhierarchical relationships (Photo credit: Wikipedia)

The elements of a given mind map are arranged intuitively according to the importance of the concepts. They are classified into groupings, branches, or areas; that are similar to an organization chart. The ultimate goal is to represent connections between ideas or information. Mind maps may enhance your ability to remember important concepts like the mind map that I distributed related to the elements of the ”External Environment.” My mind maps have been uploaded into the www.xmind.net site and will help build my digital reputation. Be sure to upload your mind maps after your create an account on this website.

Here’s are 2 interesting video tutorials from XMIND site that you should watch:

http://www.youtube.com/watch?v=6YyJNCZLZ4A

http://xmindusers.ning.com/video.

1. Go to www.xmind.net to see the mind map that I created to analyze the relationship between different types of “Social Media Assets” :

  • Social Networking includes Internet sites Facebook, MySpace, Pinterest and LinkedIn.
  • Social Content sites include YouTube, Wikipedia and FlickR.
  • Social Recommendation sites include StumbleUpon and Digg. This allows users to recommend Internet content to others and vote on the content.
  • Social Bookmarking sites like Delicious, Digg, Reddit, Technorati, and Google Bookmarks provide users with opportunities to share their bookmarks.

2. Go to the website www.xmind.net and install the Mind Mapping software on your computer. This will allow you to create a mind map.

I have copied some of the code from my WordPress Mind Map here:

<iframe id=’xmindshare_embedviewer’ src=’http://www.xmind.net/share/

3. The site will generate code for your Mind Map. Insert this code into your site to share your mind map with your audience. If you save your Mind Map in Picassa you can modify the boundaries of the image and insert it into your blog post.

4. Create a mind map of your industry’s External Environment using the IBIS database assignment. You can insert the maps into your blog posts. Creating a Mind Map of the industry “External Environment” and describe the important variables.This activity should generate some traffic for you.

This worksheet will help you visually organize information about the external environment:

http://www.mindtools.com/pages/article/worksheets/PESTAnalysisWorksheet.pdf

5. Here are a list of other templates that you will use during the semester for blog posts. Then you can incorporate your finished posts into your book.

*Here’s an interesting link for generating your TOWS Matrix for your project.

http://www.mindtools.com/pages/article/worksheets/TOWSAnalysisWorksheet.pdf

 

Generate a Porter’s Model Worksheet:

http://www.mindtools.com/pages/article/worksheets/PortersFiveForcesWorksheet.pdf

Generate a Boston Consulting Group Matrix

http://www.mindtools.com/pages/article/worksheets/BostonMatrixWorksheet.pdf

6. If you want to sell an Android app an the Google Store, you can create one at www.andromo.com. The number of Adroid Mind Mapping Apps is growing exponentially.

7. Some of the other Mind Mapping tools that you can use include:

MindGenius, iMindMap and Mindjet.

 

 

Related articles

Related articles
Enhanced by Zemanta

Twitter Tips for Beginners: Social Media Lesson #4

Featured

Posted on by
Reply
//
Image representing Twitter as depicted in Crun...

Image via CrunchBase

The growth of the Internet has catapulted our society into a digital global village.Twitter allows us to follow our passions and communicate in a very efficient and effective way through microblogging. If you are an “information junkie” like me, you will be very fond of Twitter. So here are some Twitter Tips:

We generate sub-cultures and niches in the Twitter-sphere. Twitter is the most popular microblogging platform.  If you create a tiny URL for your blog post, it is easy to send it to Twitter so your followers can read it and hopefully retweet it.  Twitter only allows 140 characters so use your words carefully. Remember to use hashtags with your tweets. You can easily set up an automated Tweet to your Facebook page. You will also have an opportunity to Retweet your favorite blog posts. You can check my Twitter stream @vino_con_vista to see a history of my blog posts and tweets.

Here are some Twitter Tips for beginners that will  help you get started with Twitter:

English: The content of tweets on Twitter, bas...

English: The content of tweets on Twitter, based on the data gathered by Pear Analytics in 2009. (Photo credit: Wikipedia)

1. Pick a user name that includes the keyword that you want to use to identify yourself in the Twitter Sphere; I picked @SocialMediaEvie. Your Twitter “Handle” could just be your name if you prefer.

twitter logo map 09

twitter logo map 09 (Photo credit: The Next Web)

2. Add your website “vanity” URL (www.eveannlovero.com) to your profile on Twitter. You can grab a Twitter Follower Widget while you are filling out your profile on Twitter.

3. Tag your Twitter. Profile photo for SEO using Picasa. Rename the photo before you upload it. Click on “Settings” and the “Picture”.

4. Use an RSS feed for Twitter so your followers can subscribe to our Tweets. I have the Twitter widget installed on this web page. Use RSS feeds with your blog to increase your popularity with Search engines. Go to Feedburner and sign up with your Google account. I have an RSS feed on my computer using Twitter #Hashtags: #SEO and #SocialMedia.

English: Twitter headquarters at 795 Folsom St...

English: Twitter headquarters at 795 Folsom Street, San Francisco (Photo credit: Wikipedia)

5. Find some quality people and companies to follow on Twitter. Think about Twitter as a digital cocktail party. Who do you want to meet? Who do you want to work for? Who do you want to learn from? These are the groups/people who will send you timely information; hopefully, they will follow you back. Google has a handy tutorial on how to use Google search commands to find Twitter users here.

  • Search.twitter.com: this works well for finding your friends, celebrities, or organizations. Search for specific topics you’re interested in. In the search box, I like to do a #Hashtag search by #SocialMedia or #Chicago or #Rome or #Italy; those are my favorites. Try it and see the results for yourself.

6.  Make sure that your tweets contains keywords and phrases that you want search engines to pick up. Also, make sure to use #hashtags in your tweets but do not use more than 3. When you send a tiny URL to Twitter, give your post a compelling headline with a #hashtag included.

7.  Twitter Favorites with Keywords: Make sure that some of your favorite tweets contain keywords, key phrases and relevant links. Your Favorites will serve as a receptacle for things you want to save.

8.  Tinyurl.com your links from your blog post. By Using a shortener like Tinyurl, search engines will recognize the link and rank them.

9.  Become a Twitter Evangelist! Make sure that you are submitting your Twitter profile and RSS feeds to directories to enhance your SEO efforts. Also, be sure to add your Twitter user name in blog posts and forums to bolster your brand recognition. Put you Twitter @user name on your business card.

10. Generate a Bio using your keywords. I used “Social Media” in my Bio. You only have 160 characters to describe yourself. Use words that maximize search value.

11. Compile a list of Twitter users that you want to follow. Hopefully, some of them will follow you back. Look at the people your followers are following. Use Tweetscan.com to search a variety of criteria or Twellow.com. Check the Twitter suggestions on “Who to Follow” on a regular basis. “Tweetdeck Directory” and “Listorious” for directories of Twitter users.

12. Promote your blog posts through your Twitter account.

13. Communicate the nature of the post using social media hashtags. This is your Headline!

14. Build reputation and brand with interesting and engaging Tweets. Use Infographics to capture your audience. Use pictures and graphics above the fold of your blog post. When you Tweet them, they will grab your followers attention.

15. Be courteous and remember to promote other social networking sites with interesting content  by re-Tweeting. Maybe someone will offer you an incoming link. This is a technical relationship that is created from the WordPress toolbar. I will discuss this in more detail in class.

16. Interact and network at local events, conferences and Meetups. Bring plenty of business cards with your vanity URL, vanity email address, LinkedIn and Twitter addresses.

17. Monitor your followers and delete spammers. Check your twitter statistics to measure your influence. You can install the same widget on your site that I have added in my sidebar.

18. Check your Klout score.

19. Check your “Mentions” and “Retweet” stats and thank followers for mentions and retweets.

21. Create a Twitter Newpaper @ paper.li. I created the Social Media Daily and the Social Media Weekly.

20. I found this “Cheat Sheet” for Twitter RSS feeds:

  • Academic librarian Valerie Forrestal has documented a simple way to score RSS feeds for any Twitter search result, i.e. for hashtags. Following her cheat sheet, we see that it’s simple matter of plugging in the search keyword into this formula:
  • http://search.twitter.com/search.atom?q=%23hashtag
  • Replace the bold “hashtag” with your own keyword, drop this URL into an RSS reader, and you’ve got yourself a continuous RSS feed of that hashtag. For example, to follow the #SocialMedia stream, this is the URL you need:
  • http://search.twitter.com/search.atom?q=%23SocialMedia
  • The “%23″ takes care of the actual hash (pound sign), so you don’t need to include an “#” in the URL.
  • Despite Twitter seemingly eliminating RSS feeds for hashtags, it’s that easy!

Look up :Twitter Blackbird Pie and see if you want to use it. Now you can all become my official “Tweety Sweeties”!

Dr. EveAnn Lovero has a Travel Website @ www.vino-con-vista.com

 

 

 

Related articles
Enhanced by Zemanta

Protected: Get Social with Blogs and Social Networks: Social Media Lesson #3

Posted on by
//

This post is password protected. To view it please enter your password below:

Widgets and Plug-ins Drive Traffic to Your Site and Enhance your Social Media Reputation and Prominence: Lesson #6

Featured

Posted on by
Reply
//

A widget provides a visual interaction point for manipulation of data. Adding widgets to your site will drive traffic to your site and enhance your Social Media efforts and Digital Reputation. “Sharing” widgets that I have added to my posts include: Twitter, Digg, Facebook, Google Plus, LinkedIn and StumbleUpon. This activity allows readers to share my posts with their digital network. This is a great way to engage learners, promote a business and enhance your digital reputation.

Image representing delicious as depicted in Cr...

Image via CrunchBase

 

Here are some widgets. You can find the code for specific widgets by doing a Goole Search: For example type in “Follow Friday Widget”

Here’s a FollowFriday widget:

http://www.followfriday.com/widgets/vino_con_vista/4

Here’s a Twitter Badge:

Twitter Badge A Twitter Badge will help you get more followers.

Add these features to the side bar of your blog’s main column. This content will allow your readers to get your latest Twitter updates or your RSS Feed from other websites. I like to send followers to my Pinterest Boards.

Groupon uses widgets to help merchants design customized online offers. Payscale provides a library of widgets that help website builders add salary calculators and cost of living indexes.

Follow these directions from WordPress to enhance your WordPress site with widgets:

1. To activate a widget, go to Appearance > Widgets in your dashboard. Drag the desired widget over to the Sidebar module on the right. Be sure to hit save and close when you’re done editing a widget’s settings.

2. First, write a title for the post in the space at the top. Think of your post title as a headline for a news article — the more detailed and captivating it is, the more readers it’s going to attract. Since this is just a test post, keep it short and sweet.

3. Add Facebook send and like buttons so people can easily share your content to their Facebook page

4. Optimize your business-related “LinkedIn” Contacts by adding the LinkedIn button to your WordPress sidebar.

5. Here are some of the extra widgets that you can drop and drag into your dashboard and add to your posts:

• Delicious

• Sphinn

• Reddit

• Digg

• Stumbleupon

• FriendFeed

Add the Zemanta Plug-in to your site for pictures and related articles. Go to Plug-ins in your dashboard.

Related articles
Enhanced by Zemanta

I Love Pinterest: Social Media Lesson #7

Featured

Posted on by
1
//

I love Pinterest because it is an effective means of communicating Visual Information. I have replaced my 1000 page Syllabus with Pinterest Boards. Imagine all the trees that will be saved in this conversion process!

The “percentage of social media-driven revenue that comes from Pinterest has grown from 1 percent in the second quarter of 2011 to 17 percent in the second quarter of 2012.” Check out my Pinterest Boards by clicking on the “Pinterest” button on my websites.

Create your boards at www.pinterest.com. It is a good idea to create a board with all of the blog posts that you have written this semester. Use a picture for your cover. Just add a pin it button to your posts and send them to your board.

Pinterest a social catalog service or virtual pinboard where you can categorize and share the things that you love. You can create a collection of pins for your board. I have added a widget to this side bar of this site with a link to the  “Boards” that I have created. I also added a plug-in to the website so that I can pin lessons to my boards.

As a blogger, create pins or boards with a theme that is relevant to your content. Add a Pinterest share button to your site for each post.

Red Pinterest logo

Red Pinterest logo (Photo credit: Wikipedia)

Watch this video to learn how to add Pinterest to your toolbar

http://pinterest.com/about/goodies/

More Pinterest info: http://wordpress.org/extend/plugins/pinterest-pin-it-button/

You will need to add a Pinterest Plugin to your site so watch this video http://wordpress.org/search/pinterest

Here are over 50 useful Strategy Concepts that I have posted to my Pinterest Board. http://pinterest.com/socialmediaevie/strategy/

If you have a problem with the link, look for the Strategic Management Board on my EveAnn Lovero Pinterest Page. Now you will never lose a handout.

Happy Pinning!!

 

Enhanced by Zemanta

LinkedIn Resume Builder: The Ultimate Social Media Lesson #9

Posted on by
1
//

LinkedIn

Image representing LinkedIn as depicted in Cru...
Image via CrunchBase

During this semester, you have learned that social media is dramatically transforming how we communicate. High value content allows you to build a relevant audience so that you can connect and share. Add as many sharing buttons as you can to your website including Pinterest. Now it’s time to build a LinkedIn Resume.

You now know that you must link your business-related social media activities into a mosaic by linking your blog posts to your LinkedIn Account, your YouTube Account and also to your Twitter Account. The social network that you create, will ultimately build your digital brand and drive traffic to your site. Your Dashboard statistics allows you to monitor where your referrals are coming from.

In LinkedIn, you should spruce up your profile for recruiters. Then check out the new “Resume Builder” feature with a step-by-step guide. It will save you time in updating your Resume! Click here for instructions: http://resume.linkedinlabs.com/

Here’s a sample resume http://read.bi/yNMU1Q

Watch this CBS News video “Trapped in Unemployment “- 60 Minutes http://www.cbsnews.com/video/watch/?id=7399352n&tag=re1.galleries

You are the creator of your destiny. Gook luck-I hope you find your dream career!!!

Related articles
Enhanced by Zemanta