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Strategic Management involves  the “Art of Winning.” If you want to win, you must embrace change with entrepreneurial passion to create a sustained competitive advantage. What is your end game? Ralph Waldo Emerson said “Commerce is a game of skill which many people play but which few play well.”

In my class, you will build an arsenal of Strategic Management skills that will help you win in life! You will optimize your personal value chain! The over-riding intent of course is to help you become a more savvy participant in the game of commerce. This will prepare you for a successful management career. This is a big picture course; it cuts across the whole spectrum of business functions that you have studied in your previous coursework. You will synthesize what you have learned in prior classes to make fact-based decisions.

You must focus on the total enterprise: (1) the industry and the competitive environment (2) long run direction and strategy (3) resources and competitive capabilities and (4) prospects for success. You will seek strategic harmony; a blend of sound strategy formulation and effective strategy execution!

 

The skills that you build in class, will ultimately maximize the value of your personal and professional assets with a strategic plan that you will deploy. At the end of the semester, you will publish your findings and become an Amazon.com author!

First, you must analyze the Drivers of Change in the External Environment by conducting research using the following model:

Drivers of Change in the External Environment Mindmap: http://www.xmind.net/share/socialmediaevie/drivers-of-change-in-the-external-environment/ #xmind

There are many topics that you will master throughout the semester. Your Strategic Management Toolkit will be brimming with assets. Here’s an overview of these Strategic Management Tools:

Strategy Toolkit Mindmap: http://www.xmind.net/share/socialmediaevie/strategy-tools-1/ #xmind

In order to win, you must maintain a positive digital reputation. You will build this with another toolkit. Here are the components of your Social Media toolkit:

Social MediaToolkit Mindmap: http://www.xmind.net/share/socialmediaevie/create-and-promote-a-wordpress-blog-1/ #xmind

Click on the “Follow me on Pinterest” You will find “Business Boards” that highlight some of the concepts that we cover in class: http://pinterest.com/socialmediaevie/

When you click on a pin, they generally take you to more in-depth information about the concept.

Here’s an outstanding Introduction to Strategy Video for you to watch:

http://youtu.be/rJ2tmqRkiCM

SIP – Organization’s Master Plan (Photo credit: Wikipedia)

You are the master of your destiny! I truly appreciate your diligence and I wish you the best of luck in all future endeavors.

Dr. EveAnn Lovero teaches Strategic Management and International Business at Lewis University. She writes Travel Guides at www.vino-con-vista.com

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