The Wonderful World of Strategic Management

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Strategic Aligment Cycle

Strategic Alignment Cycle (Photo credit: Wikipedia)

Strategic Management involves  the “Art of Winning.” If you want to win, you must embrace change with entrepreneurial passion to create a sustained competitive advantage. What is your endgame?

In my class, you will build an arsenal of Strategic Management skills that will help you win in life! You will optimize your personal value chain!

Marine Institute Ireland, Strategic_Planning_S...

Marine Institute Ireland, Strategic_Planning_Symbol (Photo credit: Wikipedia)

The skills that you build in class, will ultimately maximize the value of your personal and professional assets with a strategic plan that you will deploy. At the end of the semester, you will publish your findings and become an Amazon.com author!

Change Management

Change Management (Photo credit: larry_odebrecht)

First, you must analyze the Drivers of Change in the External Environment by conducting research using the following model:

Drivers of Change in the External Environment Mindmap: http://www.xmind.net/share/socialmediaevie/drivers-of-change-in-the-external-environment/ #xmind

SIP - Developing the Strategic Improvement Plan

SIP - Developing the Strategic Improvement Plan (Photo credit: Wikipedia)

There are many topics that you will master throughout the semester. Your Strategic Management Toolkit will be brimming with assets. Here’s an overview of these Strategic Management Tools:

Strategy Toolkit Mindmap: http://www.xmind.net/share/socialmediaevie/strategy-tools-1/ #xmind

Using XMind for Mind Mapping

Using XMind for Mind Mapping (Photo credit: Wesley Fryer)

In order to win, you must maintain a positive digital reputation. You will build this with another toolkit. Here are the components of your Social Media toolkit:

Social MediaToolkit Mindmap: http://www.xmind.net/share/socialmediaevie/create-and-promote-a-wordpress-blog-1/ #xmind

Here’s a Pinterest Strategy Board with some of the concepts that we covered in class: http://pinterest.com/socialmediaevie/strategy/. I have created a series of Pinterest boards highlighting some of the other concepts that you have mastered this semester. The boards link to the lessons on the cover frame.

SIP - Organization’s Master Plan
SIP – Organization’s Master Plan (Photo credit: Wikipedia)

You are the master of your destiny! I truly appreciate your diligence and I wish you the best of luck in all future endeavors.

Dr. EveAnn Lovero teaches Strategic Management and International Business at Lewis University. She writes Travel Guides at www.vino-con-vista.com

It's a Wonderful World (1939 film)

It's a Wonderful World (1939 film) (Photo credit: Wikipedia)

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LinkedIn Resume Builder: The Ultimate Social Media Lesson

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LinkedIn

LinkedIn (Photo credit: Christopher S. Penn)

Image representing LinkedIn as depicted in Cru...
Image via CrunchBase
 

During this semester, you have learned that social media is dramatically transforming how we communicate. High value content allows you to build a relevant audience so that you can connect and share. Add as many sharing buttons as you can to your website including Pinterest.

You now know that you must link your business-related social media activities into a mosaic by linking your blog posts to your LinkedIn Account, your YouTube Account and also to your Twitter Account. The social network that you create, will ultimately build your digital brand and drive traffic to your site. Your Dashboard statistics allows you to monitor where your referrals are coming from.

In LinkedIn, you should spruce up your profile for recruiters. Then check out the new “Resume Builder” feature with a step-by-step guide. It will save you time in updating your Resume! Click here for instructions: http://resume.linkedinlabs.com/

Here’s a sample resume http://read.bi/yNMU1Q

You are the creator of your destiny. Gook luck-I hope you find your dream career!!!

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Photojournalism and Photo Sharing will Enhance your Social Media Reputation

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Use Photojournalism to enhance your Social Media Reputation. These activities involve photo sharing on your blog

 

“Photo sharing is the publishing or transfer of a user’s digital photos online.” Installing Zemanta will facilitate photo sharing activities. Copyright issues are resolved when you use Zemanta photos. Tagging is an important part of uploading your personal photos into your posts.

SAN FRANCISCO - MARCH 02:  A forward facing ca...

SAN FRANCISCO - MARCH 02: A forward facing camera is seen on the new iPad 2 during an Apple Special event to unveil the new iPad 2 at the Yerba Buena Center for the Arts on March 2, 2011 in San Francisco, California. Apple CEO Steve Jobs unveiled the iPad 2 as the successor to its popular tablet, the iPad. (Image credit: Getty Images via @daylife)

Capturing good images on your digital camera, iPad or smart phone will inspire you to write. If you have interesting photos, it is relatively easy to create an interesting You Tube video that you can incorporate into a multimedia presentation. Use photos to create an introduction, climax and conclusion for every story you write.

Bring your camera with you wherever you go. It has been my experience with my Vino con Vista Travel Guides that I need to shoot many photos of my subject just to get a few good shots. I try to take close-ups as well as panoramas. I try to stay out of direct light.

A Sony Cybershot DSC-W300 digital still camera.

A Sony Cybershot DSC-W300 digital still camera. (Photo credit: Wikipedia)

Learn about all of the features of your digital camera. I love my Sony Cyber Shot even though it has many features that I have ever used. My iPad 2 takes great pictures and videos outdoors but without a flash, the quality and resolution of the indoor shots is not as good as the pictures that I shoot with my digital camera. After I take my pictures, I immediately load them into organized folders on my computer so that I  can quickly access them for my blog posts. Then I store them in Picasso because it is easy to edit them in that program. I  purchased an external drive to store all of my pictures because I was running out of space on my computer. I never delete the photos on my camera chips. I just buy new chips.

I find it easier to tell a story with good images than without any images at all. You can also edit you photos with Photoshop. Make your cropping tool your newest best friend. Organize your photos in specific folders on your computer to keep them organized for future use.

Photos and videos will enhance your SEO efforts and your digital reputation. Never use not use other people’s photos without their permission. Do not post other photos of people in your pictures on the Internet without their permission.

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Widgets Drive Traffic to Your Site and Enhance your Social Media Reputation and Prominence

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A widget provides a visual interaction point for manipulation of data. Adding widgets to your site will drive traffic to your site and enhance your Social Media efforts and Digital Reputation. “Sharing” widgets that I have added to my posts include: Twitter, Digg, Facebook, Google Plus, LinkedIn and StumbleUpon. This activity allows readers to share my posts with their digital network. This is a great way to engage learners, promote a business and enhance your digital reputation.
Image representing delicious as depicted in Cr...

Image via CrunchBase

 

Here are some widgets. You can find the code for specific widgets by doing a Goole Search: For example type in “Follow Friday Widget

Here’s a FollowFriday widget:

http://www.followfriday.com/widgets/vino_con_vista/4

Here’s a Twitter Badge:

Twitter Badge A Twitter Badge will help you get more followers.  

Add these features to the side bar of your blog’s main column. This content will allow your readers to get your latest Twitter updates or your RSS Feed from other websites. I like to send followers to my Pinterest Boards.

Groupon uses widgets to help merchants design customized online offers. Payscale provides a library of widgets that help website builders add salary calculators and cost of living indexes.

Follow these directions from WordPress to enhance your WordPress site with widgets:

1. To activate a widget, go to Appearance > Widgets in your dashboard. Drag the desired widget over to the Sidebar module on the right. Be sure to hit save and close when you’re done editing a widget’s settings.

2. First, write a title for the post in the space at the top. Think of your post title as a headline for a news article — the more detailed and captivating it is, the more readers it’s going to attract. Since this is just a test post, keep it short and sweet.

3. Add Facebook send and like buttons so people can easily share your content to their Facebook page

4. Optimize your business-related “LinkedIn” Contacts by adding the LinkedIn button to your WordPress sidebar.

5. Here are some of the extra widgets that you can drop and drag into your dashboard and add to your posts:

 • Delicious

Sphinn

Reddit

Digg

Stumbleupon

FriendFeed

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Google Drive Trumps Google Docs

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Google Logo officially released on May 2010

Google Logo officially released on May 2010 (Photo credit: Wikipedia)

Watch this video on Google Drive. Google Drive is a cloud storage service for document creation and collaboration.

https://drive.google.com/start#home

This is a better approach to our Team Projects than Google Docs because it makes it easier to create docs and graphs and to collaborate. This updated product/process is much more user-friendly. It resoves some of the compatibility issues that were inherent in Docs.

“In Google Drive, you can create new documents, spreadsheets and presentations instantly. Work together at the same time, on the same document and see changes as they appear.” We love this approach in our strategy class!!

Google Plus logo

Google Plus logo (Photo credit: Wikipedia)

Sign up for a Google Plus account and forward your finished blog posts to your followers. Add a Google Plus button to your posts.

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I Love Pinterest: Social Media Lesson #4

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I love Pinterest because it is an effective means of communicating Visual Information. I will replace my 1000 page Syllabus with Pinterest Boards. Imagine all the trees that will be saved in this conversion process!

The “percentage of social media-driven revenue that comes from Pinterest has grown from 1 percent in the second quarter of 2011 to 17 percent in the second quarter of 2012.” Check out my Pinterest Boards by clicking on the “Pinterest” button on my websites. Create your boards at www.pinterest.com.

This a social catalog service or virtual pinboard where you can categorize and share the things that you love. You can create a collection of pins for your board. I have added a widget to this side bar of this site with a link to the  “Boards” that I have created. I also added a plug-in to the website so that I can pin lessons to my boards.

As a blogger, create pins or boards with a theme that is relevant to your content. Add a Pinterest share button to your site for each post.

Red Pinterest logo

Red Pinterest logo (Photo credit: Wikipedia)

Watch this video to learn how to add Pinterest to your toolbar

http://pinterest.com/about/goodies/

More Pinterest info: http://wordpress.org/extend/plugins/pinterest-pin-it-button/

You will need to add a Pinterest Plugin to your site so watch this video http://wordpress.org/search/pinterest

Here are over 50 useful Strategy Concepts that I have posted to my Pinterest Board. http://pinterest.com/socialmediaevie/strategy/ 

If you have a problem with the link, look for the Strategic Management Board on my EveAnn Lovero Pinterest Page. Now you will never lose a handout.

Happy Pinning!!

 

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Optimize SEO with YouTube Videos: Social Media Lesson #6

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Image representing YouTube as depicted in Crun...

Image via CrunchBase

You can optimize SEO with YouTube videos. Creating and publishing videos will help enhance your social media reputation. You will enhance SEO efforts, reach more people with videos and drive traffic to your website when you create and upload videos into your posts.

Here’s a San Diego Video that I created using Google Picassa: http://youtu.be/beH01nziAIs. I can check my “Insights” to monitor the traffic

YouTube is a very popular search engine. I like to integrate videos or photo slide sharing into my blog posts. Go to www.youtube.com/create

Image representing Stupeflix as depicted in Cr...

Image via CrunchBase

When you log into YouTube you will see many options for creating videos. Pick an option and click on the “Create Video” button. I like to use the Stupeflix option or the “One Media” option for my photo slide shows. If you have an iPad 2, it’s easy to video and send it to YouTube immediately.

youtube

youtube (Photo credit: Sean MacEntee)

After you load your photos, you will select some music from the music menu. Make sure that the song is long enough in duration to match the video.

Videos serve as effective linkbait; they will generate more links and more traffic for your site. They will bolster your ranking with search engines.  Check out YouTube’s most popular videos to see what makes them so popular. Oftentimes, the video is funny or teaches a meaningful lesson like our WordPress Tutorials. Watch this very helpful SEO video so you can effectively tag your videos.

http://www.searchengineland.com/guide/what-is-seo

Here’s an interesting video about page rank: http://www.youtube.com/watch?v=yYWlEItizjI&feature=g-vrec

To optimize the video, follow these rules initially:

1. Create a sexy title

2. Keep it short

3. Tag the video to enhance SEO

4. Use the word “Video” in the Title.

5. Optimize the introduction, description and comments.

6. When you embed the video in your blog, make sure it has words (text) around it so the search engines can find the tags.

7. You can do an “audio swap” on YouTube if you don’t like the music.

8. Publish your video on YouTube. Then follow the WordPress instructions for embedding your video in your blog. Make sure that you create your own YouTube Channel. Monitor the “Insight” stats on YouTube to find out how your channel is doing.

9. You will need the URL of your video to embed it on your blog. Copy the complete YouTube URL from the address bar and follow the WordPress instructions. It is also helpful to use www.prlog.com to create a free press release about your new video feature.

You can subscribe to other YouTube Channels via RSS Feed and add it to your reader. http://www.youtube.com/user/username. For example

http://www.youtube.com/user/vinoconvista

You can embed the video in YouTube by following these steps:

1. Go to www.youtube.com and click on your video.

2. When your video starts to play click on the “Share” button under the video.

3. Click on the “Embed” button and Copy the “code”.

4. Click on the Facebook Share Logo or the Twitter Logo and add the video to your Facebook “Home” tab and to your Twitter Followers.

 

 

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Infographics and Pinterest: Social Media Lesson #4

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Vitruvian Man by Leonardo da Vinci, Galleria d...

Vitruvian Man by Leonardo da Vinci, Galleria dell' Accademia, Venice (1485-90) (Photo credit: Wikipedia)

Information graphics or infographics are graphic visual representations of information, data or knowledge.

It is easy to create an infographic by generating a pie chart for your industry. Explain the industry revenue and the key participants. Explain the impact of the market share on the HHI and industry concentration Then post your blog to Twitter and LinkedIn.

These graphics present complex information quickly and clearly. These “Visual Representations” include: time-lines, a matrix or a Venn Diagram. They are well-suited to blog posts.

Infographics are a useful way to convey meaningful information. Leonardo da Vinci‘s Vitruvian Man is an outstanding representation of an Infographic. The drawing, which is in pen and ink on paper, depicts a male figure in two superimposed positions with his arms and legs apart and simultaneously inscribed in a circle and square. The drawing and text visually depict the concept of the Canon of Proportions or, less often, Proportions of Man.

Self-portrait of Leonardo da Vinci. Red chalk....

Self-portrait of Leonardo da Vinci. Red chalk. 33 × 21 cm. Turin, Royal Library (inv.no. 15571). NOTE This image is in red chalk. Do not revert to the black and white image. Deutsch: Kopf eines bärtigen Mannes, sog. Selbstbildnis. (Photo credit: Wikipedia)

Leonardo da Vinci  (April 15, 1452 – May 2, 1519) was an “Italian Renaissance  painter, sculptor, architect, musician, scientist, mathematician, engineer, inventor, anatomist, geologist, cartographer, botanist, and writer whose genius, perhaps more than that of any other figure, epitomized the Renaissance humanist ideal. Leonardo has often been described as the archetype of the Renaissance Man, a man of “unquenchable curiosity” and “feverishly inventive imagination.”

Leonardo

Leonardo (Photo credit: Arenamontanus)

Leonardo’s drawing represents the correlations of ideal human proportions with geometry described by the ancient Roman architect Vitruvius in De Architectura. Leonardo’s drawing is named in honor of the architect.

We are in a visual content revolution vortex! The  infographic craze and Pinterest, Facebook and Google+ are growing exponentially.

“By visualizing information, we turn it into a landscape that you can explore with your eyes, a sort of information map. And when you’re lost in information, an information map is kind of useful.” (David McCandless)

Check out his video about visual information:

http://www.ted.com/talks/view/lang/en//id/937

Read these tips on how to optimize your images:  http://blog.hubspot.com/blog/tabid/6307/bid/32567/A-Marketer-s-Guide-to-Optimizing-Images-for-Google-Search.aspx#ixzz1tAiuGj2t

In business we use pie charts, bar graphs and stock charts to convey trends. Videos, Pinterest, Flickr, Slidesharing and Podcasts can all be useful infographics. We want to disseminate our information to the collective knowledge of our “digital cocktail” party crowd.

Great headlines and engaging content coupled with outstanding Infographics can help us with our efforts. In addition, insert some eye-catching pictures or graphics above the “Fold”. Timing the release of your post is also critical. I find that lunchtime posts are effective.

Here’s a list of useful infographics for you to incorporate into your Social Media Arsenal:

1. Slideshare is a great way to share high-quality content. Think about how we use BlackBoard in our course shells. You can use an embedded video Zipcast tool.

2. Short Videos like “The Fountains in Rome” series on my YouTube Channel provide an example of a powerful infographic tool that can drive traffic to your site.

3. Embed a YouTube video or ”Food Truck” photo slide show into your post. This is a fun way to tell an interesting story or convey information.

4. Don’t forget the mind mapping concept we discussed in class. Download the www.xmind.net software. Incorporate a mind map into your post. You can search my mindmaps at “SocialMediaEvie” on the site.

Red Pinterest logo

Red Pinterest logo (Photo credit: Wikipedia)

5. Check out my Pinterest Boards by clicking on the button on my websites. Create your boards at www.pinterest.com. Give your boards an interesting title and place them in the proper category.

Pinterest is a social catalog service or virtual pinboard where you can categorize and share the things that you love. You can create a collection of pins for your board. I have added the widget to this site bar of this site with a link to the travel “Boards” that I have created. As a blogger, create pins or boards with a theme that is relevant to your content. Add a Pinterest share button to your site. I have created lessons for my students on Pinterest that link back to my website.

Watch this video to learn how to add Pinterest to your toolbar

http://pinterest.com/about/goodies/

More Pinterest info: http://wordpress.org/extend/plugins/pinterest-pin-it-button/

Pinterest widgets http://wordpress.org/search/pinterest

Check out this mindjet manager software: http://www.mindjet.com/products/mindmanager/

6. Add a “TinyMCE” button to your toolbar in your dashboard settings. This will allow you to enter tables into your posts.

7. You should consider installing and activating a plug-in called “Google Doc Embedder”.

Here’s the checklist that I distributed to the class. I have embedding the code using Google Docs and I am publishing this link to the Web. Anyone with the link, can use the document.

https://docs.google.com/document/d/1Ei502Vr4M7Zfo4C7u3QFI7mDFbLwEf2x4IK-hIvg09s/edit?hl=en_US

I changed the privacy settings under the “Share” button and I copied and pasted the “iframe” code into the blog post.

If I change the Privacy settings to Public this happens: https://docs.google.com/document/d/1Ei502Vr4M7Zfo4C7u3QFI7mDFbLwEf2x4IK-hIvg09s/edit?hl=en_US

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